Many businesses owners spend vast amounts of money on advertising, in fact, they spend so much money that they end up with lots of business debt in order to cover advertising costs. Thankfully, it doesn’t have to be like that and you can advertise your online business without having to pay a penny. Of course, if you want to get better advertising and have your business seen by more people, you should consider paying small amounts at first in order to hire somebody to do some advertising for you. If you’re already in debt through advertising costs, top 10 reviews of great debt software packages can help you to get out of debt and manage your finances in future.
1. Create a Facebook page
You can create two different types of Facebook pages for your online business. The first type you can create is a personal profile. This profile will allow you to add friends, update your status and share pictures. This is a good way if you want to connect with other like-minded people or other business owners and share ideas or talk things over. Another type of Facebook page is one which will receive “likes” from those who are interested in your business. This is a better way of advertising the business, since anybody can like it without you having to approve them, and people can see the information without even having to like the page. You can post status updates, photographs, create events and share information just like you can on your Facebook profile.
2. Create a Twitter account
Another great social networking site which you can use to advertise your online business is Twitter, a website which allows you to “tweet” others and connect with celebrities, business owners and companies. You will get followers of your account – these are the people who will receive all updates that you post. You can either follow them back if you are interested in their tweets or just let them follow you. You can link your Twitter account to your Facebook account, which will help your Twitter account to get more followers and your Facebook account to get more likes. The great thing about using social networking sites is that you can alert your followers and fans of different things without them having to go onto your website and check it out for themselves.
3. Have an online newsletter
When you get people to sign up to your online newsletter, they will receive the newsletter when you send it out. Email marketing is very important for your online business .This could be weekly, monthly or even every six months. The more frequently your newsletter is sent out, the more likely customers are to remain interested and buy more products or services from your business. Be careful not to send the newsletter out too often, since people could get sick of seeing it in their inbox and then they will unsubscribe. It’s important to get the balance, and most businesses sent out a newsletter each month. A good way to get more people to sign up is to offer a free gift to those who sign up – this will encourage people to sign up and then they probably won’t unsubscribe. You could also create an option to sign up to the newsletter when they purchase something from your website – make sure the box is checked already and most people won’t bother to uncheck it, meaning that their email address will then be subscribed to your newsletter.
When you create the newsletters, make sure that the content is quality content and not uninteresting or unimportant content, since people won’t be interested in reading this. Don’t throw things in the newsletter just to fill up space – it’s better to have a shorter newsletter than a bad quality newsletter.
4. Visit forums
You should visit forums which are related to your website on a regular basis and see if there are any questions you can answer which will help some of the users. By doing this, you will get people interested in you and your business and they will be very likely to click on your link. The best thing to do is to create a signature on the forum which includes your link and a slogan or logo which catches the attention of people on the forum. This will take quite a lot of time and hard work, so be aware that getting visitors from forums isn’t something which will happen overnight. However, after a while, if you keep working hard on promoting your business and making your website even better, people will start to visit and will share it with their friends, which means you’ll be getting free advertising from your happy and satisfied visitors! The chain will continue and with continued work, you won’t have to worry about advertising too much.
