What is Email Marketing?
Simply put, Email Marketing is the promotion of goods or services through the medium of electronic mail.
With the strong development of the Internet and e-commerce, today we took advantage of the advantages of email to use it for business on the Internet and has brought this kind of performance is quite good.
What type of marketing by e-mail Services Here. Why so effective?. Marketing by email is a form that people use email marketing, e-books or electronic catalog to send to customers, promote and drive customers to make the decision to buy their products.
Email Marketing, includes two forms:
- Email marketing with permission of the recipient (Solicited Commercial Email), this is the most effective form.
- Email marketing without the permission of the recipient (Unsolicited Commercial Email Marketing or Unsolicited Email – UCE) also known as Spam.
These two forms of email marketing first appeared on the Internet.
Some benefits of email marketing include
Saving time:
The use of email for marketing will save you a lot of time when sending messages. If you send in the usual way, it will take time to write letters as well as time to send the letter. You must perform the screening from your customer list out the object that you need to send mail to. The time it takes to make this work you take away a lot of time, on the other hand, if you make this work correctly, will lead to the possibility that two or you are missing from the hotel their goods or send you back to the customers who buy products and do not need more marketing.
Meanwhile, using email to send mail and is sent in bulk to many different addresses, the time that you save is huge as well as the cost of mailing is much lower. As you know, email allows you to be able to send multiple messages to multiple addresses in one post. This is a very strong function of the email, with this function when you want to send a letter to the same content to multiple people at once, you only need to edit out a letter and put all the people you want to address send to, then click “Send”.
Moreover, with email, you can use the service to help make managing a mailing list automatically. With this service, it will automatically type all those who have made the purchase of goods that you want to send email offers from the list.
The use of this service will help you avoid unnecessary mistakes with a very low cost.
Very low cost:
Email marketing costs very low but the profit that it generates very large. Why so? … profit which you may find it easiest is the cost that you save when it is not small.
First we can say to that is that you can cost savings from reducing printing. Your printing costs an amount not less, especially if you do send a message with a large number of customers. But the form of email marketing, you do not take the cost of printing and it is extremely convenient for repair if there are errors on the content. You just change the wrong place and can be sent to the client immediately.
In business, keeping the relationship with customers is an extremely important job. Although companies are well aware of this however, they can not do this with all the customers because the cost is too large to allow them to do this. If you must send regular mail to 10,000 customers in foreign countries, the cost will be?. If the error message content, you will take how long and how much money to fix the consequences?
But with email marketing has allowed the companies to undertake this. They can make regular exchange with all its customers every day or every week that the charges were dropped just one percent or one thousandth of the cost that they pay the normal way. Thus, the marketing by email will strengthen the relationship between the company and customers, as well as causing sympathy and trust of them.
If you keep good relations with customers, while wishing to purchase a certain product, then they will first think of your company’s products and the opportunity to sell your product to them is higher many rivals.
Besides, you can perform the test the effectiveness of sales letters, the information and feedback about your products quickly with low cost and very short time. You can adjust or repair them so compelling and customer tastes. Make your products more competitive versus rival products and will make profits as well as your business grow faster and more sustainable.
Brings unexpected orders:
The e-mail marketing can give you these orders as soon as you send sales letters. Send mail offers by email, send a very short time, customers receive offers while there is demand for your product. Maybe they will make the order immediately and do not need to think twice. If they have not ordered, you can continue to remind them … until they purchase your product.
With the benefits that email marketing is actually a useful vehicle for any business of any enterprise. However, as we have said, to apply to be a form of marketing it effectively is a huge problem and is a conundrum for any business in the world is not any in Vietnam men.
Now we return to learn more about the two basic forms of email marketing.
As we have said above, email marketing has its own rules if you violate this rule, you’ll meet a lot of trouble.
Here are some advantages and disadvantages of the two forms of email marketing.
Mode allows email marketing.
Mode allows email marketing is one of the best forms of marketing to make your business grow, profits quickly with low costs because:
You can send emails to people interested in your product and they will thank you for this.
You can start receiving orders from customers within a few minutes after you send sales letters.
You can quickly build strong relationships with customers by sending them newsletters, updates on products, promotions after different time intervals, automatically.
The only downside of this method is that you must get permission of the recipient.
Form of unwanted email marketing, also known as spam.
Form of unwanted email marketing is a controversial topic. However, many people do not believe there is a difference between two forms of email marketing.
If using this form of email marketing in developing countries, you will see a lot of trouble because of that mailbox owner can sue you and you will be punished for this behavior.
However, spam is not always trouble if you apply it wisely to support the type of marketing allows. That is what you attach to the small gift and enclose a registration form mailing list.
You can use this form of email marketing to promote your products and many other things but you need to know how to use it for non-irritating to the recipient and they can be happy to receive mail of you.
To do this you should only send your ad to the customer’s mail box once or twice and some times it apart for a long time without causing discomfort to the recipient. Also, you should make clear to customers if they do not want to receive your letter again, just perform some simple tasks that they can remove their names from mailing lists and will not receive any additional marketing messages otherwise.
We’re not saying that spam is not working, but we can not do something for you if you want to send spam.
It seems too complicated, and you do not have much time to proceed, leave this to the experts, we can help you.
