Generalized definition of SEM
SEM is the acronym of Search Engine Marketing, service and sense English is the marketing through search engines. SEM is a form of Internet Marketing and is a marketing method to increase the presence of you or your business or organization through search engine.
Since the birth of the search engine on the Internet environment, along with its utility to the user needs, the number of users use search engines to look up information on the rise significantly. And to this day, most people use the Internet, are also using search engines on a daily basis. Therefore, the provider of content on the Internet search engines also start thinking of marketing through search engines very soon. And that is why the introduction the concept of SEM.
What is SEM?
SEM includes other forms of paid advertising in context, to pay for the ad slots, and paid advertising to appear. In addition, SEM including SEO services, a marketing method to increase your presence on the search engines with these tips and how to optimize a website for search engines.
Market structure SEM
In 2008, North American advertisers spent $ 13.5 million for the SEM. There are currently 3 offers the largest SEM services are Google Adwords, Yahoo! Search Marketing and Microsoft AdCenter. In 2006, SEM has developed very strong compared to other forms of traditional marketing, even more than other forms of Internet Marketing. Because the technology applied to this form of marketing is not easy, so the intermediary service has been created and developed. Traditional marketers who find it difficult when applying this service should have used middleware services to develop marketing strategies to help them.
History of SEM
At the mid-90s, the number of Web sites began to develop rapidly. This has generated demand for information on the Internet is provided by the website. And of course, the search service providers also need to have income to maintain their system. Therefore, the form of advertising pay per click (click) started out life by OpenText, 1996 and GoTo.com 1998. GoTo.com then changed its name to Overture in 2001, and was purchased by Yahoo! in 2003. Until now, Yahoo is still providing this service, called Yahoo! Search Marketing.
In 2000, Google also provides services similar ads on their search results page called Google Adwords. By 2007, the form of pay-per-click ads become the main form of revenues for search engines. With Google’s market dominance, in 2009, Yahoo! and Microsoft together. Alliance searching Yahoo! and Microsoft has received the support of the managers in the U.S. and Europe in 2010.
Those who do consulting work optimized for search engines (SEO) has also expanded its services to provide more opportunities to advertise on the search engines. And that is the form of advertising and marketing on the search engines began to bloom. The term “Search Engine Marketing” given by Danny Sullivan in 2001 that includes the job done SEO, managing paid listings for search engines, post the website to web directories, VAA development Online Marketing strategies for businesses, organizations and individuals.
