Meta Description tag is hidden in the HTML description tag will not show the contents of the webiste, but it is beneficial to do SEO. Meta Description is like one summary about your site, Google will rely heavily on the Meta Description to display on the search results page.
According to the picture below, the black color texts start with “Webmaster forum..” are Meta Description. However, Google does not always display Meta Description, sometimes Google also displays the contents of the site.
Length of Meta Description: common search engines, including Google, show 150 characters. If you write more than 150 characters, Google will automatically cut off the excess. 150 characters is a lot for you to convey the “message” of your audience. You think about the Meta Description is like one sentence introduced the “About Us”, do not like the ads “Buy it now”.
Normally Meta Description will be displayed just below the Page Title, so you must make sure that the contents of the Page Title is not in the content of the Meta Description. The most important thing when writing the contents of the Meta Description of course your keyword, you rely on the keyword, keywords write one complete sentence, easy to read, easy to understand and drew attention to the reader. Your Meta Description should not contain the entire keyword. For example, as shown below, web design website at Webmaster Sun focus on the keyword “Webmaster Resources”, “Webmaster Forum” appears 1 times in Page Title and Meta Description, the term “Webmaster Forum “appears 2 times in Meta Descrition.
Example:
Conclusion, when doing SEO for Meta Description, you should note the following points:
Content of the Page Title is not same the content of the Meta Description.
SHOULD write the contents of the Meta Description 1 complete sentence.
SHOULD NOT use too much abuse keyword in the Meta Description.
