Business marketers today use a variety of different strategies with the aim of improving the effectiveness of advertising campaigns, but an element that seems to be forgotten is the text content ad words they write and convey to the public.
Whether you are a professional advertising professional or amateur, fostering and strengthening your editorial skills are important because it will ensure that the content of your ad contains a lot of pertinent information.
Here are 10 tips to help you write clear sentences which are catchy and lively to attract the attention of many people.
1. Understand your customers:
What is the object of your marketing campaign is aiming for? Sketch a picture of your key customers. Think about their average day. Think about their needs. For them, what is most important? How old are they? Did they buy products / services from your company in the past and why?.
2. Understand questions:
You need to know the answers to the following questions: Why should customers buy my product or service? What benefits did they find? Why is your product more attractive than similar items? What are the major differences?
3. There is a specific selling proposition:
The more you stand out from your competition, the more chances you will have of getting positive feedback. Experts claim that the proposed advertising to sales promotion as a valuable business that competitors can not do, whether past, present or future. It is important that your offer must be strong enough to entice new customers to the product or service.
4. Set a goal:
Campaign targeting your ads? You will act as to how to get people to the products / services you are offering. You need to answer this question before you begin to write text ads. If the answer is not clear to you, it will not be clear to the reader.
5. Use a catchy subject line:
For the marketing campaign, especially e-mail marketing the headline is what draws people to your ad. You need to convince the reader that they are certain to open e-mail or letter containing your ad.
Header content should be relevant to the reader. Other appropriate wording for a catchy headline should be something new, unique or introductory. At the same time, you should keep the subject line no longer than 50 characters (preferably from 20 to 30 characters), including spaces.
6. Write a compelling headline:
The headline will effect the reader to open your newsletter and then the title will take them into the body. You should use some common terms with a clear message: “What’s in it for me?”.
One question to ask yourself is: If the customer only read the headline? Do they have enough information about you and what you offer? You should try to write a headline with 5 to 10 different headings and choose which one is most effective. Heres a little tip: the headline and subheads will be easier to write after you have finished writing the entire contents of the ad.
7. Avoid words that are not definitive:
When writing headlines, captions, headings and content ads do not use words that do not give direct orders. These are words such as “may”, “might”, “hope”, “wish”, “try”, “however”, “may”, “seems” and “effort”. Instead, you need to use words such as “will” and “sure” to describe what the products or services you are offering a customer.
8. Do not use the passive voice:
Passivity undermines the content of your message so you should avoid this format. Here are some examples to help you recognize the difference: “Our company was selected to receive a reward” and “Our company has received a reward”, “10 new designs are created out “and” We have created 10 new designs. ”
9. Citing former customers:
Do you have good review from some customers about the product or service in a letter or ad? A brief quote and testimonial can add credibility to your marketing campaign, but information about the client that you cite must be clear and accurate.
The ad includes their name, home or even a picture. If it is suitable for your advertising this has always been an effective way to convey the value of your services.
10. Keep your ad text clean and concise:
After writing the first draft of your copy read it aloud. You should also let someone else read it to see if they have understood the message and call to action. While editing cut unnecessary words and repeat the comments. You can see whether 30% to 50% of the content is original or not.
Also include bullet points and subtitles a, b, c etc …this will get people to read more and feel easier because most readers will skim through pages of ads before deciding whether to continue to read more details or not.
