This method consists of only four simple but effective techniques that you can implement to create an alluring headline. It’s called the 4 “U”s formula, developed by business coach and entrepreneur Michael Masterson. They are Useful, Unique, Ultra-specific and Urgent.
Useful
This is the backbone of the headline. It is the...
Don't Fall
Victim To
Email Blunders
Many companies send me marketing messages in their first email and after reading them I often find they have many common mistakes. Here are some simple yet effective tips you can use to avoid making the same ones.
1. Incomplete Header Information
When composing an email it...
Automation and Artificial Intelligence (AI) have revolutionized digital marketing. From personalized email campaigns to predictive analytics, automation allows marketers to reach audiences more efficiently than ever before. But with this convenience comes a risk—losing the human touch that builds trust and fosters genuine relationships with customers.
The key to success...
Organic reach on social media has become increasingly challenging as platforms continuously tweak their algorithms. Whether it's Facebook, Instagram, LinkedIn, or TikTok, each platform has its unique way of determining which content gets prioritized. But here’s the truth—understanding these algorithms isn’t about “gaming the system”. It’s about aligning your...
I used to think marketing was never my forte until I got introduced to it unknowingly! Strange as it may sound, email marketing caught my fancy one day after I was receiving a series of marketing mails for tours and I decided to delve into this subject out of...
We all know the great benefits of maintaining online blogs in the world today. A blog is not only a good manager but is also the key platform for online marketing opportunities. This opportunity creates the presence of the product or service you are trying to promote on the...
Are you a website or a blog owner who is looking to monetize your site? If you receive high traffic from search engine results pages (SERP), then you may want to learn of useful tips to make money with Google Adsense.
In case you may want to know, it’s a...
If you are developing or own a blog with a decent traffic then I am sure that you will want to have more advertisers come to your blog to buy services like banners, ebooks,..etc..but how do you attract more advertisers to your blog, just follow some the creative ways...
Color is more than just an aesthetic choice—it’s a powerful psychological tool that can influence customer emotions, perceptions, and buying decisions. In marketing, understanding the psychology of color can help brands create stronger connections with their audience, improve brand recognition, and boost conversions. This guide explores how colors affect...
With more than 1 billion Facebook users, it makes sense to think about increasing number of likes for your Facebook page. I am sure of one thing that you will get more benefits if your fan page is having thousands or millions of facebook fans. However, many people are...
