There are many advantages of mobile website optimization are :-
(1)Mobile-optimized websites significantly improves the user experience and satisfaction.This gives a positive impression.
(2)Mobile websites are designed specifically for mobile standards and optimal download speed, which means less time consumption and more browsing.
(3) A mobile website provides improved or better rankings on mobile-friendly search engines such as Google and Yahoo, and it also allows placement in a growing number of mobile and local directories.
(4) A mobile website can be accessed anywhere at any given time. One is able to keep a constant connection which provides an opportunity to connect with target audiences.