Jacob_k
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- Jul 6, 2015
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Hey, I see many questions about SEO on this and basically any other forums.
There was threads in the past that were the "guides" on how to do really good onsite SEO that will spread your linkjuice throughout your site, and make it a "good choice" for google to rank it higher in the results page.
However, I haven't find too much new, "updated" versions lately... so I am giving it to You for free as a gift to this community!
This will be short, juicy and to the point... feel free to ask me any questions you have!
EDIT: This is how I approach Onsite SEO, how I understand it, the details I look at when creating a site... I am not revealing the Algorithm of Google... no one knows what's inside. This is MY way of doing SEO, and it still ranks me and others that I help with this.
You are welcome to try it and use it, and if you find it fishy, you can freely chose not to use it... Simple!
BASICS
1. Onsite SEO is the beginning of everything. Without good Onsite, you are wasting your backlinks and everything else! You build your house from the foundations...
2. Google's mantra is "content is the king" (they use links as a ranking factor, but they want people to produce better content... because if content fades, and links prevail in the mind of average people, then Google dies!)
3. Over-optimization hurts even more than lack of optimization
4. Use LOGIC! - Google tries to use it also... every update is turning algorithm more and more "humane"
GENERAL
-Domain names with up to 8 characters (not counting www. and .com or any other extension) are generally the best (that alone will not rank you, it will not give you linkjuice, it will not make google fall in love with you... but the people will remember it better, and they will maybe sometimes google it, and come to your site thru google search results page... it can happen only once in million times... but why not use that into your advantage)
-exact match domains are not anymore important as they used to be... but it is good to have some match in it. Though marketers usually like to have some match in domains (like SproutSocial, SocialMediaExaminer, CopyBlogger...), some of them are authorities without having any match (like ViperChill, MatthewWoodward...)
-chose the extension based on your market (if you target only Sweden - take .se extension - Local SEO work better with local extension... it won't rank you, it won't make google fall in love with you, it will not bring you linkjuice, but it is advisable to do it)... USA and/or World take .com or .net, please don't use .info or such wild extensions (again, using .info will not penalize you, will not rob you, will not hurt your efforts - but they look spammy, and suspicious to most people... most of them will remember .com or even .net, but will rarely remember wild extensions - and no matter what others say, no one is using them for anything serious... except for testing. Look at the Alexa ranking, look at the top 100 blogs in the world in any niche, and see how many are there wild extensions...)
-number of years your domain is registered and paid for (told by Matt Cutts - though I rarely trust him, this sounds pretty logical to me), and the type of your theme (free or paid) is something Google checks to see how important the site is... I am not saying that you should go now and register it for 5 years, and get the most expensive theme... I am just saying it to have it in mind after you earn some $ off of it (again, having free theme will not hurt your site, will not penalize you, or make google hate you because of that... I have no actual proof for this, since it is hard to test such very small detail, but I would bet this is something google sees, just as domain registration length.)
PLUGINS TO MAKE IT EASIER
All-In-One-Seo (Plugin that makes SEO lot easier... [URLnf="http://www.marketingfyi.com/wordpress-seo-plugin/"]HERE'S the tutorial how to set it up[/URLnf] - on my blog!)
Ultimate Google Analytics (adds google analytics to all pages/posts with just one click)
Google XML Sitemaps (Google reads easier Your site)
WP Super Cache (faster site loading...)
CONTENT
I will outline here the general look of the content piece that google likes. Depending on the use of your blog... you'll set it up more or less like this!
If you have niche site, than you want to follow this 100%... if you have your own blog, then general look of the posts should be like this (not necessary every single post).
-Minimum of 500 words of content... more informative... the better! (this doesn't mean that google will throw you off of results page because you have 400 words or less... the bigger chunks of content naturally attract more backlinks, that turns out to be a gift aside of all intentional backlink building.... look at the search results for virtually any query... and you'll see that over 80% of page one results are longer chunks of content)
For example if you are building a local plumber site, then have an article about:
emergency plumbing services,
blocked drains and toilets,
leaking taps and sinks,
geyser installations,
bathroom installations.
(I took this example from somewhere...) As You can see... it is not just KW's and long tails... but are also phrases and synonims. Use it smartly and I usually never make a density more than 1% for keyword... That's why I use synonims and phrases... to stay on the topic, and to give strength and relevancy in google's eyes, but I don't stuff it.
(the density is something people are always raging about... so here's the LINK to small piece where everything is explained... if you think that's nonsense... freely research it and take a look at people's experience with this...)
-Slugs, Main Title and H tags are calculated into keyword density... CALCULATE! (everything explained in the link above)
-Longer titles ranks better
-Don't jump Over H tags (don't use H2 before H1 etc.)
-each of your articles should also include:
1-2 Images which should be hosted on your domain. The filenames for these images should include keywords that you are targeting, e.g. fixing-leaking-taps.jpg. These images should also have their Alt and Title tags set as natural sounding versions of your keywords (i.e. not “plumbing services†but rather something like “The best plumbing services in townâ€).
A Youtube embed code of a relevant video. Typically any related video will do, but where possible you want to screen the videos to make sure they are a good fit for your site.
An outbound link to an authority site in your niche. This could be a site like a Wikipedia entry, or simply a government or national organization
ESSENTIAL PAGES
Google is watching this also, and it's ordering sites also according to it...
You want to have:
-About page with at least 200, 300 words
-contact page (either you get it with theme or you download ContactForm 7)
-Privacy Policy page (google: free privacy policy generator... don't worry about duplicate content with this one).
INTERLINKING
Interlinking spreads linkjuice to every part of your site... If you have backlinks from 70 domains pointing to your homepage... that doesn't help any other page besides home page... with interlinking, you link other pages to home page to help that strength juice spreads and helps other pages to rank better.
Here's roughly how that should look like:
From the home page, link to content page 1.
From content page 1 link to content page 2.
From content page 2 link to content page 3.
From content page 3 link to content page 4.
From content page 4 link to content page 5.
From content page 5 link back to the home page.
That's it from the top of my head... I will update it when I feel I need to... and I will answer your questions!
Just take time to read it few times, and start taking action!
There was threads in the past that were the "guides" on how to do really good onsite SEO that will spread your linkjuice throughout your site, and make it a "good choice" for google to rank it higher in the results page.
However, I haven't find too much new, "updated" versions lately... so I am giving it to You for free as a gift to this community!
This will be short, juicy and to the point... feel free to ask me any questions you have!
EDIT: This is how I approach Onsite SEO, how I understand it, the details I look at when creating a site... I am not revealing the Algorithm of Google... no one knows what's inside. This is MY way of doing SEO, and it still ranks me and others that I help with this.
You are welcome to try it and use it, and if you find it fishy, you can freely chose not to use it... Simple!
BASICS
1. Onsite SEO is the beginning of everything. Without good Onsite, you are wasting your backlinks and everything else! You build your house from the foundations...
2. Google's mantra is "content is the king" (they use links as a ranking factor, but they want people to produce better content... because if content fades, and links prevail in the mind of average people, then Google dies!)
3. Over-optimization hurts even more than lack of optimization
4. Use LOGIC! - Google tries to use it also... every update is turning algorithm more and more "humane"
GENERAL
-Domain names with up to 8 characters (not counting www. and .com or any other extension) are generally the best (that alone will not rank you, it will not give you linkjuice, it will not make google fall in love with you... but the people will remember it better, and they will maybe sometimes google it, and come to your site thru google search results page... it can happen only once in million times... but why not use that into your advantage)
-exact match domains are not anymore important as they used to be... but it is good to have some match in it. Though marketers usually like to have some match in domains (like SproutSocial, SocialMediaExaminer, CopyBlogger...), some of them are authorities without having any match (like ViperChill, MatthewWoodward...)
-chose the extension based on your market (if you target only Sweden - take .se extension - Local SEO work better with local extension... it won't rank you, it won't make google fall in love with you, it will not bring you linkjuice, but it is advisable to do it)... USA and/or World take .com or .net, please don't use .info or such wild extensions (again, using .info will not penalize you, will not rob you, will not hurt your efforts - but they look spammy, and suspicious to most people... most of them will remember .com or even .net, but will rarely remember wild extensions - and no matter what others say, no one is using them for anything serious... except for testing. Look at the Alexa ranking, look at the top 100 blogs in the world in any niche, and see how many are there wild extensions...)
-number of years your domain is registered and paid for (told by Matt Cutts - though I rarely trust him, this sounds pretty logical to me), and the type of your theme (free or paid) is something Google checks to see how important the site is... I am not saying that you should go now and register it for 5 years, and get the most expensive theme... I am just saying it to have it in mind after you earn some $ off of it (again, having free theme will not hurt your site, will not penalize you, or make google hate you because of that... I have no actual proof for this, since it is hard to test such very small detail, but I would bet this is something google sees, just as domain registration length.)
PLUGINS TO MAKE IT EASIER
All-In-One-Seo (Plugin that makes SEO lot easier... [URLnf="http://www.marketingfyi.com/wordpress-seo-plugin/"]HERE'S the tutorial how to set it up[/URLnf] - on my blog!)
Ultimate Google Analytics (adds google analytics to all pages/posts with just one click)
Google XML Sitemaps (Google reads easier Your site)
WP Super Cache (faster site loading...)
CONTENT
I will outline here the general look of the content piece that google likes. Depending on the use of your blog... you'll set it up more or less like this!
If you have niche site, than you want to follow this 100%... if you have your own blog, then general look of the posts should be like this (not necessary every single post).
-Minimum of 500 words of content... more informative... the better! (this doesn't mean that google will throw you off of results page because you have 400 words or less... the bigger chunks of content naturally attract more backlinks, that turns out to be a gift aside of all intentional backlink building.... look at the search results for virtually any query... and you'll see that over 80% of page one results are longer chunks of content)
For example if you are building a local plumber site, then have an article about:
emergency plumbing services,
blocked drains and toilets,
leaking taps and sinks,
geyser installations,
bathroom installations.
(I took this example from somewhere...) As You can see... it is not just KW's and long tails... but are also phrases and synonims. Use it smartly and I usually never make a density more than 1% for keyword... That's why I use synonims and phrases... to stay on the topic, and to give strength and relevancy in google's eyes, but I don't stuff it.
(the density is something people are always raging about... so here's the LINK to small piece where everything is explained... if you think that's nonsense... freely research it and take a look at people's experience with this...)
-Slugs, Main Title and H tags are calculated into keyword density... CALCULATE! (everything explained in the link above)
-Longer titles ranks better
-Don't jump Over H tags (don't use H2 before H1 etc.)
-each of your articles should also include:
1-2 Images which should be hosted on your domain. The filenames for these images should include keywords that you are targeting, e.g. fixing-leaking-taps.jpg. These images should also have their Alt and Title tags set as natural sounding versions of your keywords (i.e. not “plumbing services†but rather something like “The best plumbing services in townâ€).
A Youtube embed code of a relevant video. Typically any related video will do, but where possible you want to screen the videos to make sure they are a good fit for your site.
An outbound link to an authority site in your niche. This could be a site like a Wikipedia entry, or simply a government or national organization
ESSENTIAL PAGES
Google is watching this also, and it's ordering sites also according to it...
You want to have:
-About page with at least 200, 300 words
-contact page (either you get it with theme or you download ContactForm 7)
-Privacy Policy page (google: free privacy policy generator... don't worry about duplicate content with this one).
INTERLINKING
Interlinking spreads linkjuice to every part of your site... If you have backlinks from 70 domains pointing to your homepage... that doesn't help any other page besides home page... with interlinking, you link other pages to home page to help that strength juice spreads and helps other pages to rank better.
Here's roughly how that should look like:
From the home page, link to content page 1.
From content page 1 link to content page 2.
From content page 2 link to content page 3.
From content page 3 link to content page 4.
From content page 4 link to content page 5.
From content page 5 link back to the home page.
That's it from the top of my head... I will update it when I feel I need to... and I will answer your questions!
Just take time to read it few times, and start taking action!
Last edited:
