Strategy for a website

[bobrock4]

Hi,

I would like to exchange my ideas here.

A person asked to me some way to get power to its site. The idea of the owner was to create a portal about architecture and buildings in my country and to fill it with companies listings related to this sector. Its goal is to sell advertise on this portal, but he needs to reach a critical mass. There are now too few companies subscribed even if subscribtion is free.

The business is model is quite old but he comes from this business field and he believed that companies are willow to invest in advertising here.

I'm thinking about some way to increase the power of this portal:
- content, content and content but this is the most critical aspect because the owner would like to increase free company listings in some other way before

So, I thought about:
- manual creation of company listings, taking them from yellow pages and other website (here there's the human cost of the input)
- purchase of list of companies (even if we need to understand cost and quality)
- free gifts/special value to subscribed companies (I need to think about something of special for these business fields)

Thanks to all that would like to share with me

 

[Danlucy]

- manual creation of company listings, taking them from yellow pages and other website (here there's the human cost of the input)

A website for listing? and you will create it and get other websites from yellow pages to your website? I'm getting confused how you will contact them for cost or info?

- purchase of list of companies (even if we need to understand cost and quality)

Promoting for your new website?

- free gifts/special value to subscribed companies (I need to think about something of special for these business fields)

It should be..you can elaborate on this point?

 

[bobrock4]

A website for listing? and you will create it and get other websites from yellow pages to your website? I'm getting confused how you will contact them for cost or info?


Promoting for your new website?

The owner would like to increase the number of company profiles (not listings, I was wrong using the word "listing", I'm sorry) in the site.

I could copy them going around the Web and on yellow pages. I don't know if it possible to buy them from portals and yellow page and how it could be expensive.

It should be..you can elaborate on this point?

I have no more ideas than this general strategy. The gifts or special value should be evaluated talking with the owner that is an expert in architecture and buildings. I don't really know what it could be interested for this companies in my country. There are also other big portals on this argument