Do domain authority and page authority influence SEO?

[epicstate]

I checked some offers from web marketplaces and they seem wanted to show their site DA and PA as good features for buyers know.
Do domain authority and page authority influence SEO? If yes then how can I improve the domain authority and page authority of my site?

 

[SEOPub]

DA and PA are metrics put together by Moz based on their link database, which is pretty lousy.

It has nothing to do with how Google views your site.

There is no direct influence on rankings by either DA or PA.

 

[Miguelito203]

If, by domain authority, you mean how long a site has been in existence, then yeah, that is a metric that the search engines use to rank sites. The search engines like to see growth. The average blog is only maintained for a few months before it goes dormant. The longer a site is around, the more authoritative it's thought to be. Said site will have more content for its visitors. Thus, people will spend more time on the site (another metric). Over time, said site will start to build links naturally as well. From what I've read, Google page is still used, it's just not published like before.

Joey

 

[SrikanthR56]

DA/PA and MozRank, the factors which Moz uses are indicative of your Websites position in the Search Index in some way or the other. While they are not absolute forms of measure like Pagerank, they are important.

 

[SEOPub]

SEOPub

Yes, except that they are not important at all, whatsoever.

They have no impact on your rankings. They do not make you any additional money. It is a complete and total waste of time to focus on your DA or PA.

 

[SrikanthR56]

SrikanthR56

They help you gauge where you stand. That's my opinion, I really don't care if someone things they are an absolute measure or they are worthless.
It's just an indicator. If Moz can give me a score, then Google can give me a better score.

 

[UVM]

Of course they are important. The way Moz analyzes any website and provides those numbers is based on a collection on information about how search engines view websites. They are one of the best tools that will give you the closes answer of how you are doing as a website in contrast to what engines are looking for.

However I will agree with you that the score it self doesn't do anything. What the score represents does.

 

[ulterios]

I read a lot of material related to SEO and I have never seen anything stated by Google that DA & PA are ranking factors. There are several people throughout the SEO world who think that they are factors, but that's just their theory. Since Google isn't going to tell everyone exactly what factors they use to rank a website, a lot of things are just guesses and theories.

However, it certainly can't hurt if a domain has some DA & PA. If you were deciding between 2 basically identical in all other factors and one had a higher DA & PA, then you might want to choose that one since it might matter in some way.

 

[SEOPub]

SEOPub

Of course Google does not use DA or PA. It is a third party metric of Moz's based on Moz's crappy link database. It would be entirely useless to Google to use anything put out by Moz. Google has far more data and is light-years ahead of anything Moz has in terms of the capability of using and understanding that data.

Moz is a company that has barely ever turned any kind of profit and has had to rely on investors to keep it going. Google is worth over $350 billion. There is no comparison in their capabilities.

 

[djone]

DA and PA are tools or facilities provided by Moz. These Da and Pa not directly affect to the rank into the google. But good DA and PA shows your work as per Moz. if you are doing good and quality work then obvilously as per MOZ your sites DA and PA will increase. SO for the reference to do quality work DA and PA helps a lot.

 

[SEOPub]

SEOPub

That's not true. You can be doing lousy work and still see an increase in DA and PA. I have blasted domains with nothing but spun garbage in GSA SER and boosted their DA to over 50.

 

[djone]

djone

Yes, Its also a true. But I just mean that if you are doing a good quality work then its obviously you will get better DA and PA.

 

[SEOPub]

SEOPub

No. My point is that you can do good work or bad work. In either case the DA/PA might go up. It might go down. It is highly unreliable as a metric. You could be doing fantastic work, outranking your top competitors, and your DA still not move at all or even go down.

 

[hrishivardhan]

DA and PA are meant to approximate how competitive a given site is in Google.com. Since Google takes a lot of factors into account, a metric that tries to calculate it must incorporate a lot of factors, as well. So, these are not the only factors that affects Google rankings.

 

[UVM]

DA and PA are a good start when looking at how you are doing but I would agree with SEOpub you cant only rely on that. You would have to dig deeper. You have to understand that DA and PA are a score that factor in HUNDREDS of things, in a way its a average score for all the categories. To do great you have to dig deep in each category.

I have grown many sites using DA and PA and indicators and I have done very well.

 

[vishwa]

DA and PA are indicative measures provided by MOZ. I personally don't rely on these measures as I am focus on creating quality contents and backlinks which helps me to gain good rankings in Google. DA and PA are similar things like Alexa ranking which has nothing to do with SEO and your rankings in Google.

 

[SenseiSteve]

There seems to be a huge contrast of opinions on domain and page authority. I've been looking at DA and PA for some time now, but essentially focus on providing value add content for the visitor, all the while attempting to follow Google's guidelines.