Importance of unique contents to the search engines?

[SamuelH]

Contents you are posting on your website or blog is the most important part of your project because this is the thing that brings the visitors to your site. The more relevant content you have, the more visitors' attention you can grab. That's why SEO friendly content writing is the most important part of search engine optimization. Search spiders counts only the relevant, regular and unique contents that your website or blog have. This the most important parameters of internet marketing and SEO.

According to you, what is the importance of unique contents to the search engines?

 

[SenseiSteve]

I think writing unique content is certainly important. If you write content for your visitors (not the search engines), the probability that they'll return increases. Increased traffic coupled with low bounce rates will, in turn, help your efforts to optimize your website or blog for the search engines.

 

[msxpert]

Unique is just one part of content, unique content if not quality its none of importance..
Un Uniqueness do not make much difference

 

[wrigmark]

wrigmark

Absolutely correct, For SEO purpose Content should be unique as well as should be quality & catchy Title.

 

[vps9]

Yes, The content of Whole website does matter to get traffic. The content of a website has to be meaningful and unique. The content which you use for meta tags is also very important. when you submit the website in SEO tools the Googlebot stores the pages with page title and Keywords. whenever you search any word, it will result all the websites which has the same word in its page title and keyword set from google cache.So, the content whatever you mention in website has to be fresh always.

 

[Abhijit Sao]

A unique content with good quality help your website to rank better in the search engine. This is the only criteria of Google algorithm according to which it ranks a web page.

 

[Sandra]

I'm not sure, but I think Bing and Yahoo are still trying to catch up in terms of content. About google, they are very precise about what they want:

https://support.google.com/webmasters/answer/66361?hl=en

 

[savidge4]

As much as I can agree "Unique" content is important... I think the concept has become just short of a given. Being unique as important as it is, really isnt a variable in how your content will rank. Just because your content is unique does not mean it will rank - it doesn't even mean it will get indexed... there is simply just a bunch more involved in the process than that.

There is a duality in what Search engines say they want, and what they deliver in a serp listing. If you are a big believer in all of the write for the reader, be unique blah blah blah hype, I will bet you dont have to many top 10 listings... as much as they ( search engines ) want it to work that way, it simply doesn't.

Search engines at its core is a huge data base of content. it uses an algorithm to determine in order of most relevant to least how and where to list a page of content. It is suggested there are in excess of 200 variables used to determine the value of your content and where it will be listed. Again it is basically a known fact that if your content is duplicate it will not be listed at all. ( we all kind of know this to be true, but could point out examples of even how this ideal simple truth is a lie in un itself )

I kid around that search engines are a lot like women... Generally speaking if you are ugly they wont give you the time of day... if you are a good guy they will treat you like crap, and if you are a bad boy..you tend to get a lot more attention. And even as sound as that algorithm is, it is not always the case.

Worry a little less on how unique your content is, and more on being on the fence between the good guy and the bad boy, and in the end things will be alright!

 

[AndiLim]

A content works if it is informative and at the same time engaging, digital marketers should never set aside the fact that content matters. Creating a quality content helps in building credibility to the readers. The more unique your written content is the more reader you will be able to get in to your website.

 

[IgnacioSports]

Unique content is important to attract target customers. Quality content will help to get website ranking and website traffic.

 

[w3master]

Unique content is really important: Apart form the unique/plagiarism free aspect, you need to consider quality of the content as well:

Quality of the content not only means that it holds good information and presentation, it also means that the content you provide is of value to your readers: The more value you create, the more visitors you attract, while the unique content gets you more visitors . the quality content gets you the returning visitors and decreases bounce ratio and hence enhance your page ranks