How do you organize your Email List?

[paulgl]

How do you organize your email list?

Are there any smart ways/tools that you are applying on your list? please share.

For me, it should be

Buyers
Repeat buyers
Potential buyers
Non-buyers
Never reply
Removed-for-not-buying

what are yours?

 

[Developer]

My lists are usually organized into 3 main categories:

Buyers (High Ticket and Cheapies alike)
Window Shoppers (buy occassionally)
Freebie Seekers

I NEVER remove anyone because just because they
do not buy themselves. Who's to say they are not
telling their friends (I know, slim chance, but you
never know).

Also, I know many of my subscribers actually enjoy many
of my emails, even though they aren't buying anything.

When they subscribed, it was because I promised to
send them reliable, valuable information, and that's what
I intend to do. There was no stipulation on my subscribe
form saying that they had to buy something to remain
a subscriber, so, why should that be a requirement now?

Actually, let me revise that statement. There is only
1 type of people who get unsubscribed automatically.

Those who have not even OPENED any of my messages
in more than 1 month. Since I send out 4 - 5 emails per
week, "I" think it is safe to assume that 0 opens means
they either aren't getting my emails, or they really aren't
interested. In either case, why waste the space?

People always ask me "why keep freebie seekers"? And
the answer is quite simple. I have accounts with many
PTD sites, so, when I have something I am offering for
free, I send the "freebie seekers" a download link using
the PTD link. For those who do not know, by PTD I mean
Pay to Download.

Every time someone downloads one of my files using one of
my "paid to download" links, I make a few cents... No, I am
not going to retire from them alone, but, I actually make $40
to $50 per month just from those site links alone.

So, when someone asks me "why keep freebie seekers if you're
not making money off of them"... the answer is simply, I DO, lol.

 

[CyberAlchemist]

CyberAlchemist

How have you arranged your list according to your list? after you sending out newsletters/offers or for the first time, they subscribed to your list?

As I know some people are using aweber or getresponse to do this, do you also use these email marketing tools?

 

[Developer]

I use infusionsoft, however, aweber, and get response (i think), will
enable you to set up basic rules as well. I know aweber does, just
not sure if GR does (never used them).

 

[HCFGrizzly]

I organize my list in:
- Non Buyers
- Normal buyers (1-5 buys)
- VIPs (5+ buys)

I`m using aweber to keep my list well organized.

 

[Ron Killian]

Get Response has automation rules as well. Or segmentation.

As for keeping freebie seekers, the big exception for me is those who have not opened any emails for months. Either they are not getting them, or they don't open them. At that point they are not worth keeping on. Course, if you have a large segment of subs not opening emails for some time, there might be a much bigger problem and you might want to investigate.

Segmentation can go even deeper. You could segment people into the type of product they purchased or showed an interest in. Maybe some one bought a wordpress product, they could go on a sub list. Some one bought an affiliate marketing product, could be another list. But we could go over board and have more than we can manage. Just a thought though.

Freebie seekers can be a catch-22. I know for me personally, there are some lists I've been on for a long time, and while I don't' buy right away or that often, I do buy from time to time. Some times maybe once a year or more. Just saying, not all freebies seekers are deadbeats

Like Developer said, they can be useful. Long as they are opening emails.