Hi Andre,
You need to create useful content related to your products & services for your customers, visitors and not for search engines. If you value your people, search engines will value you
1. Create an unique content for your target audiences.
2. Apply appropriate meta tags, heading tags (h1,h2,h3), anchor tags (internal links) with your Keywords in a meaningful manner
3. Create Sitemaps for your Visitors(sitemap.html) & Search Engines (sitemap.xml, ror.xml, urllist.txt)
4. Start with Link Building Campaign (build high quality & authoritative inbound links to your Website)
These simple tips will help your Website traffic & Keywords SERP towards all search engines