By default the search engines robots will index and follow your web site, if you do not wish a certain page to be indexed or/and followed by the search engines, you can use the following meta tags:
To allow indexing and following of a certain page:
<meta name="robots" content="noindex,follow" />
Another way of declaring to (Index and follow):
<meta name="robots" CONTENT="all">
This will disallow indexing and following of the page:
<meta name="robots" content="noindex,nofollow" />
Another way to declaring to (Do not index and do not follow):
<meta name="robots" content="none">
This will disallow indexing of the page, lets the crawler go on and follow/crawl links contained within the page:
<meta name="robots" content="noindex,follow" />
This allows indexing of the page, but instructs the crawler to not follow/crawl links withing the page:
<meta name="robots" content="index,nofollow" />
You can also use the robots.txt file as mentioned by imcd, which is effective specially with dynamic websites, where you do not have control over every page of your website and where you are unable to include the meta tag on a certain page.