What is a cold email?

[LailaMaulix]

As title mentioned, can you please explain what is a cold email?
and how to write a cold email? if it works, how can I generate leads from cold emailing?

 

[MrT]

Cold emailing is a strategy to generate leads... or to put it more simply, it's just an unsolicited email.

I've used cold emailing for my agency to generate leads, scraped business data on yellowbook and yellowpages, and it generated lots of leads and revenue.

So if you work with businesses or are in a b2b industry, you could probably benefit from it. However, it's not as easy as it sounds, it's actually a lot of work.