In term of generating leads, you may try these 2 tactics:
- Use Instagram Ads
- Use endorsers. This could be from your close friends or public figures.
Don't forget to keep posting relevant and quality pictures that engage your Instagram followers. To get your products endorsed by public figure, you may try to send your free products to your targeted public figures. Make sure they are relevant to your products, and if they like your products they will likely endorse it on their own Instagram account. Some endorsers ask for payment, so don't be surprised if this is the case.