Thinking about trying out Pay Per Click Advertising? Depending on the market you’re entering, paid advertising may or may not be for you. You should explore all of your options before making the decision to pay for traffic. Before you dive right in, there are a few things to consider.
Have you addressed other free or inexpensive channels first? Think about methods such as affiliate advertising, blogging, press releases and SEO—all of these are inexpensive or free ways to increase your traffic. If you are a brick and mortar business, tools like Google Places, Yahoo Local or even Yelp can help you drive free traffic to your site. Always try to take advantage of your organic resources first.
75% of all paid advertising campaigns fail so, doing all your research and being 100% prepared is crucial in order to succeed. There are many tools and resources available that can help you determine how competitive your market is. Google’s Traffic estimator, keyword planner, and keyword tool are a great start. These tools will help find keywords, rate how competitive your terms are, give you suggested bid values, and even help you break down your campaign in separate Ad Groups.