Does an Apostrophe affect searches?

[novinwebsite]

Does Google differentiate between keyphrase structures such as Mens Sunglasses & Men's Sunglasses? I.e. does the inclusion/exclusion of an apostrophe make any difference when optimising your main keyword/phrase for a page?

Keyword explorer appears to give different results..... I.e. no data for Men's Sunglasses, but data appears for Mens sunglasses. So if I optimise my page to include the apostrophe, will it screw the potential success for that page?

Thanks

 

[Unknown]

No, it won't affect the ranking. You have to know that the search engines have gotten smarter over the years and can now fully recognize that for example; Mens sunglasses and Men's sunglasses are the same things.

So don't worry. Whether you use/don't use the apostrophe or other punctuation in your content or the website titles, it doesn't matter as long as it doesn't have a different meaning of the actual sentence.

The only reason why the keyword explorer is giving you no results is probably that people that have done the search are lazy and don't bother using the apostrophe when conducting it.

I hope this answered your question

 

[SEOPub]

Who cares what Keyword Explorer says or does?

I don't mean to sound like a jerk, but I don't know why people ask questions like this on forums. All you have to do is go into Google search. Do the search both ways and look at the results. Do the results change? There is your answer.