I do not know about you, but I feel twitter is not used in the social media marketing as much as other platforms. Do you think it is because of the limit of characters or because of the time line design?
I hear some people claiming to do well marketing on Twitter. But my personal view is that the timeline just moves to fast to get your message in front of prospects long enough and often enough to get them to take action.
Now I do feel it works to announce new blog posts or articles very well. Then do your advertising on the blog or article.