Hey guys, which are the top most pay per click advertising providers currently available? Does the pay depend upon the platforms used such as Android, Windows, Mac etc? I am not talking about the embedded ads in an app or program. Kindly share your findings. Thanks
I can only think of three available PPC ad service providers which have already built a name in the business.
1. Google AdWords
We cannot deny the fact that Google is the largest and most widely visited search engine. Having your ad on top of search results increase your website chance to be visited. This special visibility comes with a premium. Do not be surprised if costs per click is more expensive for Adwords compared to others.
2. Facebook.
Being the largest social networking site, Facebook allows you to promote your product and services with options to target specific profiles like age, location, interests. Costs per click or impression are typically much lower than Adwords and you get to choose your maximum budget per day.
3. Bing Ads.
As an alternative to non-Google users, BING Ads offer ad service for both BING and Yahoo! search engines. Cost per click can be 30-60% cheaper than Adwords. Typical users of these two engines are believed to be adults, 35 years upwards. Smaller companies with limited budget and catering to mature markets find more productive results thru BING advertising.
Actual costs of using these platforms are not fixed and may vary depending on industry, market, etc. You may need to inquire directly to get the proper estimates specific to your target market.