Customer feedback provides you an insight on the consumer's actual experience with your products or services. You use this valuable information to measure the satisfaction rate in order to make good business decisions in terms of improving your products and services to meet acceptable levels of satisfaction. Sometimes you may discover that your products are good but just require increased awareness, change in pricing, or improvement in other areas of operations like customer service, shipping, promotion, etc. You have to take into consideration these essential inputs to find the right combination to best promote your products/services, maximize trial usage and customer retention and most imprtantly, build your good reputation in your line of business. Show your clients you value their opinions by appreciating their time in providing you feedback, good or bad. Make a follow-up contact, if necessary, especially for negative feedback for validation or resolution purposes. It takes effort to attract customers to your product but once you lose them, you double your efforts to win them back. Your customers serve as effective ambassadors as they can promote thru word-of-mouth or spread thru social media their happy or bad experience with people they deal with everyday.