Simply, It can help your customers find you and tell them. They have access to information like your hours, website, and street address
Businesses that add photos to their listings receive 42% more requests for driving directions on Google Maps and 35% more clicks through to their websites
It understand and expand your presence online, especially on Google
You can see insights on how customers searched for your business, and where those customers are coming from. You can also see information like how many people called your business directly from the phone number displayed on local search results in Search and Maps.