Advertising and Publishing?

BillEssley

WMS Marketplace Seller
Joined
Feb 19, 2013
Messages
195
Points
18
What is the difference between Advertising and Publishing? I have seen these terms on advertising platforms but I don't really understand what they are. Needing someone help me on this.

Thanks
Bill
 

Rob Whisonant

Moderator
Joined
May 24, 2016
Messages
2,489
Points
113
As far as advertising platforms go...

Advertising = buying ad space.
Publishing = selling ad space.
 

Ciprian Bitter

New member
Joined
Nov 20, 2017
Messages
21
Points
0
Ciprian Bitter
This is the easiest definition for you.
A longer one would be:
- Advertiser: the owner of the offer (or broker of the offer), who wants to sell something to a user.
- Publisher: the one posting the offer on behalf of the owner/broker to users (on blogs, websites, videos, etc).

If you want to sell a product and I have a website and advertising space (with formats such as banners or pop-ups/unders), you're the advertiser, I'm the publisher.
If you want to sell your product through an advertising network, you're still the advertiser, and they are the publisher. BUT because they become brokers of your offer towards direct publishers (such as media buyers or webmasters), then they become advertisers to their publishers. And so on.

This is another easy formula to help you remember:
- supply - advertiser
- demand - publisher

Sometimes they match perfectly and profits soar, sometimes they don't.

I hope this helps.
 

etdigital

New member
Joined
Jun 22, 2017
Messages
20
Points
1
The best example to tell you the difference between advertising and Publishing is Google Adwords and Adsense.
Google Adwords is an advertising platform and Adsense is a publisher where you get paid for running ads, who
signups the Adsense.The one who serves ads on their website or blog is termed as publisher. And Advertisers are
those who advertise their products/services on their advertising platforms.
 
Older threads
Replies
8
Views
4,241
Replies
1
Views
3,730
Replies
3
Views
2,194
Replies
1
Views
2,079
Newer threads
Replies
2
Views
23,229
Replies
2
Views
2,756
Replies
1
Views
20,471
Latest threads
Replies
1
Views
254
Replies
1
Views
355
Replies
4
Views
1,814
Replies
3
Views
790
Recommended threads

Latest postsNew threads

Referral contests

Referral link for :

Sponsors

Popular tags

You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an alternative browser.

Top