Just like other industries, you aim to get better search engine rank results by practicing SEO. On top of the list is creating unique, quality engaging content relevant to the industry. In the case of healthcare, you have to think in terms of popular topics searched by your target users in the internet like medical conditions, symptoms, treatments, specialists, etc. and write articles, create videos, patient testimonials, medical breakthroughs, seminars, information drive, etc. which may interest your market. Quality backlinks and endorsements are very helpful in providing credence to your site. More visitors to your post increase your chance of getting more leads or followers and eventually patrons of your services.