hoangvu
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I could say that absolutely anyone can benefit from ClickBank’s affiliate products. It would, after all, be true.
ClickBank contains such a huge range of different types of products that it’s never very difficult to find something that matches the topic of any site. But in fact, some sites can get more out of ClickBank’s affiliate products than others. Sites that have a good relationship with loyal users are likely to generate far more affiliate sales than the sort of sites that bring users in once and hope to earn a little money when they move on. If a user doesnt like the content on a Web page, he wont mind leaving through an ad link. But he will mind taking the publisher’s advice to buy a product that costs $50. Affiliate products sell best when the publisher actively recommends them. Users are most likely to act on those recommendations when they trust the publisher. Blogs, for example, can be great sites for promoting affiliate products like those available from ClickBank — provided, that is, you choose the right products.
1 Picking The Right ClickBank Products To Promote
When you’re looking to create your own product, you have to consider whether there would be a market for it and how much you’d enjoy producing it. What you wont have to consider is the quality of the product. Because you’re in charge of production, you can be confident that what you produce will be good. That isnt the case when you’re looking for a product to promote, but quality is going to be crucial. Ideally, you should buy the product yourself before you promote it so that you can see it and use it. That will make sure that it really is good and it will also mean that you can talk about your own experiences when you come to promote it on your website.
That’s always going to be the critical part of successfully promoting affiliate products. But you still want to make sure that when you do come to talk up a product, you’re praising an ebook or a newsletter that your users wont just love but will pick up sales. After all, you could be promoting the best product of all on Clickbank but if the pitch page is weaker than a wet paper bag, you’re going to struggle to make sales. (That doesnt mean you wont make sales though. It just means that you’ll have to do the marketing before the user reaches the pitch page, which is more work than you might want to do.) And you want to be sure that it’s going to earn you money too. While the size of the commission and the actual amount that that commission is worth will only be some of the factors helping you to choose a product, they are going to be important. At least some of that information you can pick up in the Marketplace when searching for products to promote.
At the bottom of each marketplace description is a bunch of green figures. They look very difficult to decipher but what they really mean is this:
$/Sale is the average amount you can expect to earn from each sale, taking into account refunds and chargebacks etc.
Future $ only refers to subscription-based products and tells you how much you can expect to continue earning after your first sale.
Total $ also only refers to subscription-based products and tells you how much you can expect to make overall.
%Earned/Sale is the size of the commission.
%Referred tells you how reliant the seller is on affiliates.
Gravity reveals how popular the seller is with Clickbank’s publishers.
Most of that information is valuable but it doesnt tell you everything you need to know. It also tells you things that look interesting but which actually give you more information than you really want to know. Some of what’s missing you can calculate fairly easily. None of the figures, for example, tells you how often buyers ask for refunds — a sure sign that the product is disappointing. But if you can see that there’s a big difference between the percentage of the sale price and the $/Sale figure, that could be a sign that lots of buyers are sending back the product and complaining. Recommending a product like that wouldnt do your reputation any good at all. Nor do the %Referred and gravity figures tell you a great deal either — although they both look interesting. A site that sells a great deal through affiliates might just suggest that the seller prefers to use affiliates for his marketing rather than do the work himself. It doesnt tell you anything about the quality of the product or its value. And while Gravity is supposed to represent popularity, products that appeal to a general audience are always going to have more potential affiliates than a niche product. But a niche product is likely to generate more conversions within its smaller market... ... and that’s the vital figure that’s missing. Knowing that you can make $24.95 on average for each affiliate sale is nice, but if you have to spend $50 to send hundreds of users through your affiliate link before you generate one sale, then that’s not good business.
What you really want to know is the conversion rate and that’s not a figure that Clickbank supplies in the Marketplace details. The only
way you can find out for yourself how many of the users you send to the seller’s pitch page actually earn you revenue is to pick a product that looks good, which has a persuasive pitch page, market it as best you can... and keep a record of the results. You can do that in your stats — or what Clickbank calls “Analytics.†Again, there’s a whole bunch of information here, but the really interesting figures are the “hops per order†and the “$ per hop.†Those tell you your conversion rate and, even more importantly, the amount you earn on average for each user you send to the seller’s landing page.
ClickBank offers lots of affiliate stats. These are probably the most important. That means that you can keep track of the amount you’re paying for your users on your own site’s stats and compare that figure with the amount you’re receiving when you pass them on to the affiliate seller. If you find that you’re earning less than you’re paying, you need to take either a close look at your marketing… or at the products you’re promoting. There is one more piece of information that those figures in green wont tell you... ... the quality of the product. As I’ll explain in the next section, the most important part of generating affiliate sales is to recommend the products. You can only do that if they’re genuinely good. The numbers are important and should influence your decision, but more important is always going to be the product itself.
ClickBank offers lots of affiliate stats. These are probably the most important. That means that you can keep track of the amount you’re paying for your users on your own site’s stats and compare that figure with the amount you’re receiving when you pass them on to the affiliate seller. If you find that you’re earning less than you’re paying, you need to take either a close look at your marketing… or at the products you’re promoting. There is one more piece of information that those figures in green wont tell you... ... the quality of the product. As I’ll explain in the next section, the most important part of generating affiliate sales is to recommend the products. You can only do that if they’re genuinely good. The numbers are important and should influence your decision, but more important is always going to be the product itself.
2 Promoting Your Affiliate Product
The conversion rate is one figure you’ll want to keep track of when you’re promoting affiliate products. Another is the clickthrough rate — the percentage of people who click from your site onto the hoplink that takes them to the seller’s pitch page. Both of those figures can be influenced by the way you promote the product you’ve chosen on Clickbank. Marketing a product well on your site will both generate clicks on the affiliate link and increase the chances that the user will buy it — even if the pitch page isnt particularly strong. The simplest way to market an affiliate product is just to place a link — or even a series of links — in a sidebar. But dont expect many people to click on them let alone buy the products. You’ll always be much better off recommending the products you’re promoting in your content — and doing it repeatedly. One good strategy then might be to pick three or four Clickbank affiliate products that are relevant to your field, implement the strategies the book contains and write a review of each of the products. (You dont have to be absolutely gushing in your praise of the product, just generally positive. Finding a few negative points too can make your recommendation look more honest and more trustworthy.) Place that review in your sidebar where people can find it easily. Then every so often, mention that product in passing when writing one of your blog posts and include a link not to the product but to the review. The review itself will include the affiliate link to the pitch page and prime the user for the sale. The user will be curious enough to click the link to read the review and the review will be encouraging enough to drive sales.
ClickBank contains such a huge range of different types of products that it’s never very difficult to find something that matches the topic of any site. But in fact, some sites can get more out of ClickBank’s affiliate products than others. Sites that have a good relationship with loyal users are likely to generate far more affiliate sales than the sort of sites that bring users in once and hope to earn a little money when they move on. If a user doesnt like the content on a Web page, he wont mind leaving through an ad link. But he will mind taking the publisher’s advice to buy a product that costs $50. Affiliate products sell best when the publisher actively recommends them. Users are most likely to act on those recommendations when they trust the publisher. Blogs, for example, can be great sites for promoting affiliate products like those available from ClickBank — provided, that is, you choose the right products.
1 Picking The Right ClickBank Products To Promote
When you’re looking to create your own product, you have to consider whether there would be a market for it and how much you’d enjoy producing it. What you wont have to consider is the quality of the product. Because you’re in charge of production, you can be confident that what you produce will be good. That isnt the case when you’re looking for a product to promote, but quality is going to be crucial. Ideally, you should buy the product yourself before you promote it so that you can see it and use it. That will make sure that it really is good and it will also mean that you can talk about your own experiences when you come to promote it on your website.
That’s always going to be the critical part of successfully promoting affiliate products. But you still want to make sure that when you do come to talk up a product, you’re praising an ebook or a newsletter that your users wont just love but will pick up sales. After all, you could be promoting the best product of all on Clickbank but if the pitch page is weaker than a wet paper bag, you’re going to struggle to make sales. (That doesnt mean you wont make sales though. It just means that you’ll have to do the marketing before the user reaches the pitch page, which is more work than you might want to do.) And you want to be sure that it’s going to earn you money too. While the size of the commission and the actual amount that that commission is worth will only be some of the factors helping you to choose a product, they are going to be important. At least some of that information you can pick up in the Marketplace when searching for products to promote.
At the bottom of each marketplace description is a bunch of green figures. They look very difficult to decipher but what they really mean is this:
$/Sale is the average amount you can expect to earn from each sale, taking into account refunds and chargebacks etc.
Future $ only refers to subscription-based products and tells you how much you can expect to continue earning after your first sale.
Total $ also only refers to subscription-based products and tells you how much you can expect to make overall.
%Earned/Sale is the size of the commission.
%Referred tells you how reliant the seller is on affiliates.
Gravity reveals how popular the seller is with Clickbank’s publishers.
Most of that information is valuable but it doesnt tell you everything you need to know. It also tells you things that look interesting but which actually give you more information than you really want to know. Some of what’s missing you can calculate fairly easily. None of the figures, for example, tells you how often buyers ask for refunds — a sure sign that the product is disappointing. But if you can see that there’s a big difference between the percentage of the sale price and the $/Sale figure, that could be a sign that lots of buyers are sending back the product and complaining. Recommending a product like that wouldnt do your reputation any good at all. Nor do the %Referred and gravity figures tell you a great deal either — although they both look interesting. A site that sells a great deal through affiliates might just suggest that the seller prefers to use affiliates for his marketing rather than do the work himself. It doesnt tell you anything about the quality of the product or its value. And while Gravity is supposed to represent popularity, products that appeal to a general audience are always going to have more potential affiliates than a niche product. But a niche product is likely to generate more conversions within its smaller market... ... and that’s the vital figure that’s missing. Knowing that you can make $24.95 on average for each affiliate sale is nice, but if you have to spend $50 to send hundreds of users through your affiliate link before you generate one sale, then that’s not good business.
What you really want to know is the conversion rate and that’s not a figure that Clickbank supplies in the Marketplace details. The only
way you can find out for yourself how many of the users you send to the seller’s pitch page actually earn you revenue is to pick a product that looks good, which has a persuasive pitch page, market it as best you can... and keep a record of the results. You can do that in your stats — or what Clickbank calls “Analytics.†Again, there’s a whole bunch of information here, but the really interesting figures are the “hops per order†and the “$ per hop.†Those tell you your conversion rate and, even more importantly, the amount you earn on average for each user you send to the seller’s landing page.
ClickBank offers lots of affiliate stats. These are probably the most important. That means that you can keep track of the amount you’re paying for your users on your own site’s stats and compare that figure with the amount you’re receiving when you pass them on to the affiliate seller. If you find that you’re earning less than you’re paying, you need to take either a close look at your marketing… or at the products you’re promoting. There is one more piece of information that those figures in green wont tell you... ... the quality of the product. As I’ll explain in the next section, the most important part of generating affiliate sales is to recommend the products. You can only do that if they’re genuinely good. The numbers are important and should influence your decision, but more important is always going to be the product itself.
ClickBank offers lots of affiliate stats. These are probably the most important. That means that you can keep track of the amount you’re paying for your users on your own site’s stats and compare that figure with the amount you’re receiving when you pass them on to the affiliate seller. If you find that you’re earning less than you’re paying, you need to take either a close look at your marketing… or at the products you’re promoting. There is one more piece of information that those figures in green wont tell you... ... the quality of the product. As I’ll explain in the next section, the most important part of generating affiliate sales is to recommend the products. You can only do that if they’re genuinely good. The numbers are important and should influence your decision, but more important is always going to be the product itself.
2 Promoting Your Affiliate Product
The conversion rate is one figure you’ll want to keep track of when you’re promoting affiliate products. Another is the clickthrough rate — the percentage of people who click from your site onto the hoplink that takes them to the seller’s pitch page. Both of those figures can be influenced by the way you promote the product you’ve chosen on Clickbank. Marketing a product well on your site will both generate clicks on the affiliate link and increase the chances that the user will buy it — even if the pitch page isnt particularly strong. The simplest way to market an affiliate product is just to place a link — or even a series of links — in a sidebar. But dont expect many people to click on them let alone buy the products. You’ll always be much better off recommending the products you’re promoting in your content — and doing it repeatedly. One good strategy then might be to pick three or four Clickbank affiliate products that are relevant to your field, implement the strategies the book contains and write a review of each of the products. (You dont have to be absolutely gushing in your praise of the product, just generally positive. Finding a few negative points too can make your recommendation look more honest and more trustworthy.) Place that review in your sidebar where people can find it easily. Then every so often, mention that product in passing when writing one of your blog posts and include a link not to the product but to the review. The review itself will include the affiliate link to the pitch page and prime the user for the sale. The user will be curious enough to click the link to read the review and the review will be encouraging enough to drive sales.
