Global search engine optimization is the right SEO to use if your product, service or business is trying to appeal to a worldwide target audience. When you use global SEO tactics for something like “dental offices in Minneapolis,†your search engine optimization strategies are going to reach as far as places as Europe, South America or someone searching for dental services in Hong Kong. Someone who offers local services would benefit much more greatly from a local SEO campaign, which will offer more relevant results and appeal to a target market that can actually take advantage of the services.
Local search engine optimization is better for the small businesses that have locations in a concentrated city or region. This can be a medical facility, dental practice, car repair service, restaurant, supermarket or retail store and much more. When a local or small business chooses a local SEO campaign, their site’s chances of appearing higher on search engine result lists increase for that concentrated area – which boosts their online presence and exposure to local Internet users who are actively searching for something related to their trade.