Well, SEO (Search Engine Optimization)simply stands for Search Engine Optimization. This is where you construct your webpages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get.
Off-Page Search Engine Optimisation activities are:
1. Social Networking Sites
Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Managementâ€, getting involved with social media sites is the fundamental step with which you begin to advertise, marketand build your online reputation within your niche.
2. Blogging
Blogging is one of the best ways to promote your website online! By writing a blog for yourwebsite, you give a reason for visitors to keep returning to your site and keep
up to date with your latest posts. It also helps search engines to crawl your site more frequently, as theyhave to update your latest blog post entries, which ultimately helps you rankhigher in search engine results pages (SERPs).
3. Blog Marketing
Post comments on other blogs within the same niche as yours, which allow you to add a link in the comments section. These links can then be crawled by search engines, helping to point them towards your site.
4. Forum Marketing
Find forums online that are related to your sites niche and get involved within that community.Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche.
5. Search Engine Submission
Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo,Bing, etc.