Distribution of push-networks market shares in Europe and Asia
The modern world is ruled by marketing, and those who aim to be a part of marketing innovations know how important it is to find working tools and platforms that generate profit.
Ever since a smartphone has become a part of anyone's life, push-traffic has brought many new opportunities for affiliates to use it as a source of traffic.
A push-notification is an interactive message that is used to draw the user's attention to a new offer or publication. Push-notifications work on both mobile and desktops and can be used by marketers and webmasters.
There are many advertising networks, each of which occupies a certain share of the push-traffic market in Europe and Asia. Let's take a look at the largest of them.
One of the biggest challenges that webmasters and arbitrators face is finding a reliable push-network.
We have chosen the TOP 6 best push-notification services that you can start using today.
Evadav is a native advertising network, which is relatively new in the market, but has already won the trust of affiliates with its high-quality traffic, high CTR and low CPC, as well as very convenient functionality. Their advantages are - the simple and user-friendly website and platform that make Evadav the leader in usability, which can be easily seen on the screenshot above. At the moment, Evadav occupies a significant market share and is focused on European countries, the USA and the CIS.
PropellerAds was founded in 2011, grew rapidly and became one of the largest networks. Today PropellerAds offers such types of advertising as native advertising and push-notifications services. PropellerAds has the largest market share in the CIS and Europe. The network also comes with high traffic volumes to the Asian market (China and Indonesia are the top priority).
MegaPush is focused on the Europe and CIS markets and occupies a fairly large market share in the niche of push-traffic.
RichPush is an advertising network, which is mainly focused on the European market and CIS countries. Denmark, Russia and Lithuania are a priority for this network.
DatsPush is a rather new network, and its traffic is concentrated in the CIS countries (Russia and Ukraine), with a large percentage of traffic going to Vietnam and Germany.
Ad-maven has a decade of experience and works mainly with traffic from India and Russia.
The key to choosing the right push-network is the availability of important options and features for you as a user.
Let's find out which performance indicators to consider when choosing a push-network to use.
1. Traffic quantity
As great Freddie Mercury used to say, "The bigger, the better, in everything." The same goes for the amount of traffic that push-networks provide.
Large volumes of clicks and impressions are an indicator of user confidence and network reliability. For example, the Evadav push-network has more than 350 million daily impressions, 3000+ active advertisers and 100000+ campaigns per day. Big credit of trust from users, whom the network regularly tries to please with new updates.
2. Traffic quality
Before we talk about traffic quality, we need to understand how push-traffic gets into the network. Each time a user clicks on the "Allow" button in the "Show notifications" dialog box, a new push subscriber is born. This guarantees a high quality of traffic, as this person is already interested in receiving advertising offers.
When it comes to quality traffic, the question of bots pops up. Evadav has an anti-fraud system that automatically disables any bots or suspicious activity, providing only real users and a live audience for the advertiser's campaigns.
3. Advertising format
The format of advertising networks depends on the scope of activity. Networks such as RichPush and MegaPush specialize in only one format, in our case only push. Advertising networks that have been on the market for a long time, such as Ad-maven and PropellerAds, have different advertising formats: Push, Pop, Native, Interstitial, Full-Screen Ads, Direct Link, Lightbox, In-between Ads, Banner.
Evadav advertising network has specialized in native and push-traffic. But recently POPS format appeared for network users. There is a sense of care for the users, because the developers are constantly trying to improve their platform.
Setting up campaigns for advertisers has become more convenient, as the network has added a function of targeting by cities. Now it is possible to segment the audience more precisely and choose local or regional geographies. This is an excellent option for Commodity/Nutra traffic and other verticals, where geolocation is very important.
Recently the advertising format Popunder was launched, which has a lower cost per click than Push. Guaranteed delivery of messages and fast launch of advertising campaigns puts this format on one podium with Push. A significant advantage is the display of ads once a day for a unique user.
4. Purchasing model
The most popular models of traffic purchase are: CPC (cost per click) and CPV (cost per view).
Advertisers mainly want to work with the CPC model, as it is considered the best, because the payment is charged only for those users who are interested in an advertisement and click on the ad, and, therefore, are more likely to be converted into a target action.
5. Subscription age
The sooner the user sees the advertisement after subscribing to the push notifications, the more likely it is that they click on it and make a desired action. All advertisers aim to get the maximum CTR for their advertising campaign, but with the current saturation of the market, it is extremely difficult to get the click-through rate of over 3%.
That's why a very important function is released to the market, available in few push ad networks - targeting by subscription period. We always recommend you to check with your personal manager whether this option is available, because detailed targeting will significantly increase the effectiveness of your advertising campaign.
Recently such option has become available in the Evadav push-network. Now lifetime subscription and its cost are very interconnected, which prevents obsolescence and burnout of the base.
According to the statistics collected by Evadav, the number of clicks by new subscribers on a push-notification is 8 times higher than by users who have been in the database for more than a week.
6. Support
We all know that no matter how good the technical background of the company is, there are always ordinary people behind all the processes. This is an important factor that should be taken into account when choosing a push-network.
A good support manager is worth the weight of gold. It is necessary to analyze how the staff answers your questions, solves problems and updates your campaigns. The more advertising campaigns you create, the more you start to appreciate the work of a 24/7 support.
The Evadav team works around the clock, so that users do not have to worry about the time if they work in different time zones.
If you're looking for a push-notification platform that lets you create your own campaigns, control your audience, create your own creatives, and allocate your own budget, try Evadav!
Evadav periodically makes very interesting promotions. This autumn, the first 50 new advertisers, who will register in the system with the promotion code autumn2019, will receive a bonus of $50 for the first deposit.
The ability to control the structure of pricing and use a cost-effective strategy for assigning bids to their ads, as well as segmentation with precision targeting has made advertising networks an important tool for affiliates.
The advantages of advertising networks significantly prevail over the alternative of direct contact with webmasters. So top up your balance, set up targeting goals, upload creativity, test, optimize and watch the money flow into your account.
We wish you all max profits.