Getting a 255% ROI by combining Push Notifications and a Dating offer [CASE STUDY]
This time we have another successful case of a clever combination of EvaDav’s Push Notifications and a Dating offer.
Starting with a piece of overall information:
Ad Format: Push Notifications from EvaDav
GEO: FR
Campaign Period: 15/03/2019 - 28/04/2019
Affiliate Network: ProfitSocial
Offer: UkrainianShow 18+ CPL FR ES IT PT US CA AU NZ UK DE DK NO SE NL FI WW [WEB/TAB/WAP]
Targeting specs: Chrome browser on Android mobile devices
Total budget: $1506
Total earned: $5355
Net earnings: $3849
ROI: 255%
We’ve also got the advertiser speaking for himself this time, so you get a chance to learn of his experience firsthand.
Choosing an offer. The unknown territory
I’ve never had experience working with neither a Dating offer nor a CPL model, but I heard that this combination can be extremely profitable if you play your cards right. I stumbled upon an offer from TopOffers and ProfitSocial and chose to work with EvaDav. I was positive that their traffic and Push Notifications will do perfectly for me.
First thing I did was talking to my friends and colleagues who are more knowledgeable about this combination. Knowing all the common pitfalls before I started working was crucial for me.
I’ve been told to make my first steps on a predictable and stable GEOs. That was the main reason why I chose this offer and targeted basically the first GEO on the list - France.
Next thing they told me was to be ready to invest money. My own experience taught me that going into an uncharted territory requires time and money investments, so I was ready for it.
The last thing I’ve been told to focus on - was targeting Android devices. Well, to be honest, I didnt just want to believe it, so I promised myself to test this out: Chrome/Windows vs. Chrome on Android devices. The test proved me wrong. Just take a look at this (clicks by device):
Creating Push Notifications and a Landing Page. The “usual stuffâ€
Since I already knew how to work with Push Notifications with EvaDav, I followed the known path: created 2-5 different Push Notifications creatives that matched the Landing that the offer had.
Below are the two most successful Push Notifications:
You dont really need much from a Push Notification, just make sure it’s short, attractive for your TA, and works correctly.
The offer had a pretty well-designed Landing: minimalistic, with pics and GIFs of the girls, and with a very simple 4-step ‘personal data gatherer’. I’ve been advised that GIFs actually work better than plain pictures for a Dating offer Landing page, so that made me optimistic as well.
Take a look at the Landing page:
Results. The joy of hard work paying off
I was more than satisfied with the results I got. Here’s a screenshot from the cabinet that shows the overall situation at the later stages of my campaign:
I cant really show you more, as it contains some sensitive information for me. My first weeks werent as profitable as the last ones as I was still testing the proper targeting, black- and whitelisting, updating my pushes, etc.
Here’s what I got at the end:
Clicks: 351 273
Leads: 1 392
Total earnings: $5 355
I spent $1506 on this campaign, which brought me to a $3849 of net earnings and a stunning 255% ROI. This was actually the highest that I’ve ever gotten!
Conclusions
I just want to list all the major things that I’ve learned throughout this campaign:
Ask for advice.
This is especially important if you’ve never done what you’re about to do.
Be ready to invest time and money.
Dont want to sound like a broken record, but there’s really no way to achieve anything in affiliate marketing if you’re not willing to give in.
Dont be afraid of uncommon decisions.
I didnt believe that targeting Android devices would do the trick, but it had an insanely good outcome. Who would have thought?
Dont forget the basics.
Especially when creating Push Notifications and Landing Pages. There are things you simply must do unless you want to fail badly.
Work with proven partners.
Find yourself a network you’re comfortable working with, as I found EvaDav.
Relax and enjoy the flight.
Once you’ve done all the hard work and it’s all just working by itself - relax and watch the money flow to your pocket.
That’s it for this time. Thank you for reading this, and I hope this guide has been helpful.