Hi there,
At the initial level of email marketing, I was also getting this kind of response. As many people simply delete the outreach emails or many replies they don't need what we offer or not interested in. After that, I started learning email marketing tricks and all from online.
I came across many articles and I have followed a few tactics and it changed the game.
However, I felt a well-crafted prospecting email is a powerful weapon in any salesperson's arsenal.
I found these reasons why my emails were rejected by users:
1. Improper structure
2. Subject Line was not taking attention
3. Opening Sentence was not so impressive
4. Inappropriately placed Call-to-Action & not even catchy CTRs
5. My emails sound like a salesperson-centric
6. Closing of emails was proper
7. Even the email's length & attachments also play a vital role.
Then I followed the
Most effective email marketing practices for lead nurturing and it helped me a lot.
I followed these principles to get clients' positive responses:
1. Prepared detailed research of targeted audience persona & personalized my mails with company's prospect
2. Created well-structured & visual the Email's Structure
3. Used a unique subject line
4. The context was to the point
5. Catchy call-to-actions and in sum up I offered some benefits to users for getting my services.
And all of that worked very well with resulted in;
Sent mails: 100
Open rates: 59
Response Received: 17
Amazing right?
I got the result. You can also try.
Even more, getting responses will not end your task. You must have to take follow-ups in an effective manner.
Hope you find sufficient information.
Thank you.