I’m trying to bring in some leads to watch my live webinar, but don’t know much about Facebook ads as I’m very new to all this. I haven’t touched them before. I basically help people get ready for retirement by investing in mutual funds and such, and I’m looking to bring in more people to watch my webinars and ultimately more leads. I think my content is good, but I’m struggling with picking an audience. My ideal client is 40+, and in a career that pays well like a dentist or doctor, but I don’t know if I should target all of those people or just target people interested in retirement plans. I’m very confused and would love to have someone help out :/