Mick M
Member
- Joined
- Aug 2, 2016
- Messages
- 71
- Points
- 8
Let me preface this by saying it’s hard.
If you have the budget invest in a retargeting campaign. Let me know if you want me to explain that.
Anyway, here’s how I did it on this email list for free.
The page will offer them a free gift in exchange for their email address. This has to be relevant to the content, and promises to take them further along their journey.
Your content creation schedule needs to be consistent, I’d say at least once a week at a minimum. I publish three times a week.
You can then repurpose your content into other formats, and drive more traffic to your landing pages. If you want me to go into more detail I’m happy to do that.
Finally, split test different versions of your landing page and keep testing.
If you have the budget invest in a retargeting campaign. Let me know if you want me to explain that.
Anyway, here’s how I did it on this email list for free.
- Create content that addresses a problem
- Make sure it’s evergreen
- And has a decent search volume
- Add a call to action in EVERY piece of content
The page will offer them a free gift in exchange for their email address. This has to be relevant to the content, and promises to take them further along their journey.
Your content creation schedule needs to be consistent, I’d say at least once a week at a minimum. I publish three times a week.
You can then repurpose your content into other formats, and drive more traffic to your landing pages. If you want me to go into more detail I’m happy to do that.
Finally, split test different versions of your landing page and keep testing.