The answer is simple: backlinks.
In order to improve your keywords ranking in Google search, you need to focus on building backlinks. This means that you need to get other websites to link to your website. The more backlinks you have, the higher your website will rank in Google search. There are a few ways to build backlinks. One way is to guest post on other blogs. This means that you write a blog post for another website in exchange for a link back to your own website. Another way is to create helpful resources that other website owners will want to link to. For example, you could create an infographic or an e-book on a topic related to your business. If you create something that is truly valuable, other website owners will be happy to link to it.