Hii. It's a matter of concern if your website got lots of broken links. Well, nothing to worry about it. You can still work on your website to fix this issue and improve your site.
Please follow the steps:
- Audit your website through an online broken link checker, which is free to use. Simply put your site URL, and you will get a list of broken links present on your site. You can also check the same on search console.
- Check the lists of broken links. Look at the links that show 404 in the server response. It means the page with this URL is not found.
Here arises two scenarios when you look for broken links:
- You may have internal links that are broken.
- You may have external links that are broken.
Tip: Go through the URLs to distinguish the internal and external links by looking at the domain names.
a. What you should do if you have a link that is external and broken:
- Best way is to remove the external link.
- If it is necessary to use an external link on the page, try to add another relevant link, that can replace the existing one.
b. What to do with the internal links that are broken:
- Sometimes we do is misspell the URL while inserting it, so it is essential to check the spelling of the URL. It should be your first and foremost task.
- Check if you can use the broken link to a newly built page. For this, you have to build a new page.
- Best suggestion is to use 301 redirects as per the google guidelines where you can redirect your old page to an existing page that is relevant to the page which is broken.
Hope I was clear and helped you. If you are not sure how to do it, just reach out any digital marketing service providing company. They will analyze your whole website; fix the 404 as well as other technical issues that are not letting your website perform well.