hcoliqueo
New member
- Joined
- May 7, 2024
- Messages
- 3
- Points
- 1
I often boast of having two and a half decades of proffesional experience. However, even today I am ashamed of rude mistakes like the one I am commenting on now: suggesting Zoho Campaigns to a new client that where using Mailchimp without problems, he took that option and paid me to migrate and run campaign.
The truth is that during 25 years of experience in countless topics of Marketing, Design, Communication, Advertising, Systems and Technology, among others (since I am self-taught) I have undoubtedly learned and done many things (many of them very well, always with a lot of effort and dedication, more than necessary too) I have almost never specialized and focused on just one thing. So although I have been able to solve aspects of Email Marketing from end to end for more than two decades, my focus on it has been sporadic and, thats probably why, I believe made the mistake that I mentioned in the title.
My client didnt have technical problems with Mailchimp and just because of some savings that Zoho Campaigns represented I did not have enough consideration about the risks of suffering issues with deliverability to the inbox. That'so in our first campaign in Zoho we got a very low open rate (3%) compared to the 15% they had been maintaining in Mailchimp.
no excuses.
They were sending with mailchimp with an @gmail account, my decision were to use own domain name that had a clean IP reputation. (using the DKIM and SPF of the email marketing provider).
Now once we faced with the bad decision that I suggested to my client, I don't know how to act, other than, as I always do, state my mistake with honesty and willingness to help in the resolution.
Has anyone else had these problems? Do you suggest anything to me?
The truth is that during 25 years of experience in countless topics of Marketing, Design, Communication, Advertising, Systems and Technology, among others (since I am self-taught) I have undoubtedly learned and done many things (many of them very well, always with a lot of effort and dedication, more than necessary too) I have almost never specialized and focused on just one thing. So although I have been able to solve aspects of Email Marketing from end to end for more than two decades, my focus on it has been sporadic and, thats probably why, I believe made the mistake that I mentioned in the title.
My client didnt have technical problems with Mailchimp and just because of some savings that Zoho Campaigns represented I did not have enough consideration about the risks of suffering issues with deliverability to the inbox. That'so in our first campaign in Zoho we got a very low open rate (3%) compared to the 15% they had been maintaining in Mailchimp.
no excuses.They were sending with mailchimp with an @gmail account, my decision were to use own domain name that had a clean IP reputation. (using the DKIM and SPF of the email marketing provider).
Now once we faced with the bad decision that I suggested to my client, I don't know how to act, other than, as I always do, state my mistake with honesty and willingness to help in the resolution.
Has anyone else had these problems? Do you suggest anything to me?
