Hummingbird, unlike previous updates like Panda and Penguin, is not about penalizing websites. Rather, this algorithm Google’s attempt to improve search results using a more complex and robust understanding of human language. The algorithm reduces the search engine’s dependence on “keywords.†Now, search terms are taken into account according to syntax, word order and other variables. In other words, this algorithm is going to look for the meaning — the context — of the words in a search, and their relationship to each other.