Hi,
I Think Blogging helps your content fit into more search queries, increasing the number of potential click throughs.
1. Link Bait
One of the main factors search engines consider in ranking sites is backlinking. If a site has zero backlinks, Google assumes the website is useless. However, if the domain has thousands of backlinks, Google can see that the website and content are useful.
2. More Indexed Pages
When you blog, every post is indexed in search engines as a single page. More pages doesnt necessarily correlate with a better ranking, but it does keep Google’s robots on your site longer and, as discussed in #5 above, provide more variety in content.
3. Enhanced Internal Linking
This benefit relates to #6. Because you have control over your content, you can choose when to link your blog posts to your website, and with what anchor text.
When done correctly, internal linking helps search engines understand what’s on your website. When you link a key phrase in your blog post to a page on your website related to that phrase, search engines take note.
4. Fresh Content
Google gives precedence to sites that continually update content. A blog is a fantastic way to keep your site fresh. The updated content is great for search engines’ robots, and it’s a natural way to keep customers coming back to your site.
If you havent guessed by now, or heard it before, content rules the day in SEO.
We’ve learned that the best SEO strategies start with content. Good content helps users and gets shared, which is exactly what Google is looking for.
So what are you waiting for? Get blogging!
Thanks