The RSS feed is most commonly known as "Really Simple Syndication." However, the term "Rich Site Summary" is also used to describe the group of web based feed formats that are used to publish more frequently updated web content. News headlines, blog entries, audio and video are usually produced in a standardized format from which the information is regularly adjusted and added to on a regular basis. Because the data is fresh, it will be more readily recognized by major search engines, which is part of the reason that an RSS feed can benefit websites to such a high degree.
Generate More Web Traffic
Websites can greatly benefit from an RSS feed with regard to generating traffic, as well as help retain that web traffic. The RSS feed automatically adds fresh, appropriately optimized web content to your website. This is beneficial to the web traffic retention rate since it provides the best kinds of updated content for your web site visitors.
Maintaining a website can be challenging, particularly when it comes to providing useful, updated and relevant content. The RSS feed is one way to have a constant update to your website with fresh content, so that it will be viewed more often. This, in turn, can cause much higher search engine rankings for your targeted and relevant key phrases.