Webmasters have always been infatuated with Google PageRank and Domain Authority.
It has been a long debated topic while buying/selling a website, looking for Guest post services and many such aspects which influence SEO and keyword rankings.
So how closely are these two things related to a legitimate domain? Is it true that a good domain must have high PR and DA? Some websites have huge traffic and income but the PageRank is zero, why is this? Who can be trusted more – DA or PA?
So what should you consider to evaluate a website?
Currently this quarter Google skipped PR update. PageRank is important but Google seems to be losing interest in it for long. So it is of no use looking at a website PR for its valuation anymore. Domain Authority is the correct metric for evaluation a website. Higher the Domain Authority better is the website quality and rankings.
So the next time you look for a Guest post or discuss the same with SEO professionals or rookies, tell them it’s time to move on from the PR infatuation to practical Domain Authority values. Sites with good DA are bound to have good PR in the next update. It’s just that sometimes DA takes more time to climb up for a website. But once it does the website speaks for itself. Good luck.