Hi kelly, Using bold and italic on keyword within the content has nothing to do with SEO.I have seen many websites which are using of Bold and Italic text in their content, this technique impacts on SEO or not, If I do it on my content then should or shouldn't?
Are you just posting anything you want? Of course it has some impact.There is no major impact on seo for bold or italic style content.
It was definitely his personal opinion. Using bold or italics on the keyword does improve visibility therefore having some SEO value.Why? or this is your personal opinion?
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