Although these points are very crucial while designing a PPC campaign but need for PPC is different from users every is having different segment, target audience, some people wants only branding, some people leads from it.Google adwards is best tool to select keyworsd for your PPC campaign.
Resolution #1: Build a mobile website and landing pages.
Resolution #2: Start using phone tracking like Mongoose Metrics, or at least put different phone numbers on different pages.
Resolution #3: Start using the Dimensions Tab to find how to convert better.
Resolution #4: Split out your mobile and desktop campaigns (if you havent done so).
Resolution #5: Check your queries once again and work more with negatives.
Resolution #6: Try targeting display ads by placements and topics. Dont rely only on keywords. Use retargeting as well.
Resolution #7: Get rid of the “limited by budget†sign. You are losing a lot of opportunities.
Resolution #8: Switch broad matches to “modified broad match.â€
Resolution #9: Create ad scheduling (if you havent done so).
Resolution #10: Dont leave your AdWords account on autopilot, hire an agency if you do not have time to manage it.