Video Marketing Tactics
Art247,
Aside from Youtube advertising — Here are some ways that you can test for promoting your videos:
1. You can get more views from Youtube itself by doing the following things:
• Find viral, trending, widely popular and top viewed videos in Youtube that are relevant to your niche and to your target audience;
• Take note of the tags of those Youtube videos; and
• Use the same tags as additional tags for your Youtube videos. Here's why:
• This will increase the chances of your videos to be listed in the related videos sidebar of those trending, viral, widely popular and top viewed videos. Here's what'd most likely happen next:
• This will funnel the traffic of those videos to your videos. Here's how:
• Those viewers will see your videos in the rlated sidebar of those videos, so if the titles and descriptions of your videos are attention-grabbing, enticing and compelling, then many of those viewers would most likely click and watch your videos (and even share or embed them in their social networks, blogs, Web forums they spend time in, etc.)...
2. Embed your videos in your website, and use a viral / social content locker plugin that does the functions mentioned below (in case your site is in WordPress, then there are lots of these viral social content locker plugins). Here's why:
• Entice viewers to become fans of your Facebook page -- They'll be able to watch the first 25% of your video embeds. Then, your video will be locked, and a compelling message with a LIKE button will replace the videos. Many of them'd most likely become fans of your Facebook page;
• Entice viewers to share or embed your videos in their sites and social networks like Facebook -- At the end of your videos, a compelling message will appear with a SHARE or EMBED button (for Facebook or any other site and social network that's most relevant to your target audience). Many of them'd most likely embed or share your videos, especially if you give them a very good reason; and
• Repeat the process above with their peers in their social networks -- When they share your video embeds, your post with the video embedded in it will be shared. If the titles, first few lines (descriptions) and call to action message are attention-grabbing, enticing and compelling, then many of them'd most likely go to your post, in which the process above starts over...
3. Add new written content to your posts (with your video embeds) in your site. Here's why:
• This'd allow you to possibly pick up organic search traffic from Google and Bing for keyword searches that are relevant to your keywords...
4. Sign up in the Dailymotion Official network. Here's why:
• You'll be able to upload your videos to their huge database and also earn from ad revenues (adding to your Youtube ad revenues);
• Their viewers could most likely embed your videos in their own sites and social networks, thereby further widening the reach of your videos (your ad revenues, too);
• Members of the Dailymotion Publisher network could find your videos and embed it in their sites and share it in their social networks, in order for them to earn ad revenues (you also earn ad revenues from this);
• The viewers in the sites and social networks of those Dailymotion Publisher members could most likely share and embed your videos in their own blogs and social networks, which would further widen the reach of your videos and also increase your ad revenues (as well as the ad revenues of those Dailymotion Publisher members); and
• You along with those webmasters and their viewers who embed and share your videos could use a different set of keywords for the titles, descriptions and tags of these videos, which will allow your videos to cover more relevant keywords that can drive more organic search traffic to your videos...
Hope this helps. Cheers!