Re: Off-Page SEO Tactics
JD,
Natural off-page SEO can be something like creating link-worthy onsite content and enticing your viewers (in your content) to share your onsite content (and not give you backlinks, since many of them'd most likely be giving you backlinks anyway when they share your onsite content) across their social networks, in their own blogs / sites and in other online places where they hang out; and
Based on our tests for our clients (tech-FAQ.Com among other multimedia-rich sites in various niches) -- Guest posting and content syndication, when done right, can also generate positive Google SERP movement. Here's how to do this:
1. Divide your target exact match and long tail keywords into three categories. These are generic, branded and commercial. Then:
• Divide those keywords into two main groups. These are your primary keywords and your secondary keywords. Now:
• Use your primary keywords for your onsite content, onsite internal and external link anchors; and
• Use your secondary keywords for your offsite content and offsite backlink anchors...
NOTE: Keep in mind to use, for onsite and offsite content and link anchors, generic keywords around 50 to 60% of the time, branded keywords around 25 to 35% of the time, and commercial keywords 15 to 25% of the time; and
NOTE: Also keep in mind to point your backlinks around 60% of the time to your homepage, around 30% of the time to your inner pages, and around 10% of the time to your other pages (static pages and category pages)...
2. Identify your offsite content and backlink placement targets. Here's how:
• Use your primary keywords 30% of the time and your secondary keywords 70% of the time in Google and in Bing, in order to find niche-relevant pages with decent to good PA (Page Authority) under sites of various types with decent to good DA (Domain Authority);
NOTE: Use the Moz Open Site Explorer (OSE) to determine the DA and PA of those sites and pages, and if they're dofollow or nofollow;
• Create a pruned list of these sites where you should place your offsite content and backlinks -- This can be around 70% to 80% dofollow and around 20% to 30% nofollow, and around 70% to 80% high DA / PA and around 20% to 30% lower to mid DA / PA; and
3. Strategically place your offsite content and backlinks in natural frequencies. Here's how:
• Directly contact the owners / Webmasters / admins of those sites for possible content syndication and guest posting arrangements from time to time...
NOTES: You can even negotiate other mutually beneficial deals with them, such as banner ad / text link ad / mailing list ad placement arrangements and strategic affiliate partnership agreements with them. You can even actively participate and initiate relevant discussions in those sites and pages before you contact them, in order to improve their responsiveness to your offers (since you'd be a familiar name to them by the time you contact them because of your active participation in their sites). Whenever it'd provide supplemental value to the viewers of those sites and pages (in order for this to look as natural and non-spammy as possible) -- You can even talk about your onsite content and share it across those sites and pages while you're actively participating and initiating relevant discussions in those online places...
That's it for now. Cheers!
