Can anyone give me the best tips to optimize my blog article for SEO to get better positions than my competitors on search engine results?
All comments are appreciated!
This post collects easy tips and that they do not require too much technical knowledge to apply, just by following a series of steps when publishing a post can improve the positioning of your posts on search engine results.
1. Google Analytics
Have a first Google Analytics account to measure the analytics of our blog.
Once you have created your account, do not forget to add the Google Analytics tracking code in your Blog.
2. Google Webmaster Tool
Create a Google webmaster tool account and verify the ownership of your blog. There are several ways to verify ownership, but the simplest and most immediate way is to upload a file by FTP to the root of your domain name.
Submit your sitemap through Google webmaster tool in the tracking section. This will allow Google to index our content more quickly. Good advice is to configure the properties of your blog correctly.
You must decide on two aspects that will influence SEO; decide if you are going to segment your blog geographically, it is exciting if your target is in only one country, and finally you must decide if you will use the URL with or without www, this aspect, if we do not configure it correctly, can seriously harm our SEO since we will have content duplicate
Remember that to choose one of the two preferred domain formats you must add both sites (with and without www), and they must be verified.
3. Duplicate content
The duplicated content is one of the great evils that can lead our SEO to a resounding failure
The best tools to detect duplicate content are Copyscape and SimilarPage.
4. Listen to what your audience demands
Undoubtedly, this is one of the essential SEO tips, since you must listen and know your audience perfectly to discern what are the contents that they are demanding.
Never improvise when deciding what content you are going to post on your blog, and always create content with your audience in mind.
5. Optimize the categories of the Blog
When we create the category structure, we overlook the potential that they can have if we have them correctly optimized.
For this, I recommend you include descriptive and rich text for each of the categories since it will be very positive for SEO. You can use the category tiny my plugin with which you can have a complete editor to insert images, videos and links.
6. Create the author's mark (Google Authorship)
Create the brand of author's mark and link it with your blog, since it is very favourable to improve the SEO of your Blog, as well as to increase the visits of our articles. Another positive aspect is that it minimizes other users' appropriation of your content.
7. Optimization of images
Not only is it essential to choose a suitable image that will help us to provide a greater virality to our articles, but we must also optimize it to the maximum for SEO.
Follow the following SEO tips to optimize the images
Reduce image size as low as possible
Always write the dimension of the image.
Always use the Title and ALT Text tags.
8. Quality Content
One of the best SEO tips you can follow focuses on the quality of content.
if you generate good content, you will obtain links and social markers, which will guarantee your blog for a better ranking on search engine results.
9. Frequency and time of publication
We must understand that the impact of each publication of the Blog will not be the same if we choose the day and time wrong. So it is necessary to analyze the hours and days in which our users are more active in social networks to maximize the social impact of it.
Also, it is good for SEO that you increase the frequency of publication. Ideally, you publish at least 2 articles each week.
10. Optimize the speed of your blog
The speed of loading is a fundamental aspect of improving and optimizing the SEO of your blog.
11. Remove broken links and other errors from your blog
When we start a blog, sometimes we do not notice some SEO errors that can damage our positioning in the search engine.
The most common SEO errors are:
- Duplicate content.
- Pages without meta title or meta description.
- Client errors 404.
- 500 server errors.
- Meta title should be 70 characters.
- URL is greater than 115 characters.
To eliminate these problems I recommend you use ScreamingFrog. All Blogs have some errors, but we must reduce it to the maximum so that it does not harm our SEO.
It is convenient to spend half an hour a week analyzing and correcting possible errors in your Blog.
12. Use a professional theme optimized in SEO
A very typical mistake is to choose a theme for its design and then meet with a template of 4 or 5Mb in weight and therefore detrimental to SEO. So I recommend you choose the theme well and also have a responsive web version that can run as well on mobile devices.
13. Increase your community in Social Networks
One of the best SEO tips for your blog is to get high engagement with your community of users, so spend part of your time connecting with professionals in different social profiles, especially on Twitter and Google+.
These social bookmarks will increase the popularity of our content and improve the SEO of our blog. Although, everything seems to point out that social mentions and our influence on Social Media could be a factor that would transmit authority to your blog in the very near future.
14. Publish articles in other blogs
Posting articles in other relevant Blogs in our sector will improve our Brand and increase our community of followers. Although Matt Cutts has told us that we can not use this strategy as a mechanism of Link Building, the truth is that today is still used to get links and authority.
I mainly think that we should be careful in this regard, and I would focus it more as a means to make ourselves known and attract more visits to your blog.
15. Getting subscribers of your blog is key
It is an obvious question because if we have hundreds of subscribers to your blog that receives our content in your Email, this will give us a higher number of visits and social bookmarking. In this case, both aspects are very favourable for SEO.
I hope these SEO tips helped!