Light or Dark theme?

arindamb

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Jul 11, 2013
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According to your experiences, which will work the best for an online business website, a lighter or a darker theme ?

why? please share honest answers
 

natemaingard

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In my experience, both are the best. It mainly comes down to what your business is about and which colors work best for it. There was a time, and I'm not sure if it's still a thing, that people thought darker themes were less professional and not 'business-like'. In today's world, however, that is not is not the case most of the time. Compared to a few years ago you have one hand of people who love lighter colors, and on the other, darker colors. There are people who can't stand bright themes due to their eyes and always choose darker themes. Same in vice versa for dark themes. There is no 'lighter/darker' works better for a business, it's what you believe works best - light or dark. Both equally attract or repel people depending on the individual.
 

MightWeb

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I'd say it highly depends on the business itself. For a web hosting business, a dark theme would work just fine. For an online business such as PayPal - it would not. It simply depends on who you're targetting.
 

RDO Servers

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I agree that for some sites, too dark of a theme can give the wrong impression.

Also remember that light font on a dark background is considered harder on the eyes. On a small/simple page, it may not make much difference, but not something you want to do on a blog where you expect people to read an entire article.
 

ElixantTechnology

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Never been a fan of dark themes, I would personally be turned off from a site that utilizes one. A light, colorful theme will grab the attention of visitors.
 

MrGravyCakes

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In my opinion and my opinion only, ie not a professional opinion or anything, I find that lighter themes are better at this. The reason that I think this are that, for me, lighter themes have a more positive approcah to me. If there is a darkness on a webiste, it seems to be giving off darker thoughts or emotions, which is what some websites do on purpose and they are supposed to be doing. I imagine a gaming website would be more dark than a professional website, but it may not be.

I would approach a professional website with a happier attitude if it was lighter. That would be my view on it. Of course there can be some balancing colours that can be dark, but I would make it lighter in my experience :)
 

orangesweety

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Now a days most of the people are preferring lighter theme because it looks simple and won't effect the eyes. So most of the designer would prefer light theme to get more number of visitors to their website.
 
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I would like to give the best example for this:

See the adobe websites both are from Adobe only but designs are dark and light.
Dark: [URLnf=http://www.adobe.com/in/products/illustrator.html]http://www.adobe.com/in/products/illustrator.html[/URLnf]

Light: [URLnf=https://standout.adobe.com/slate/]https://standout.adobe.com/slate/[/URLnf]

So according to the user, device and other many aspects they will consider to design a website.
 
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