What is Mobile Marketing?
Mobile Marketing is an extended form of SMS Marketing, except SMS up to 95%, advanced forms such as MMS, PSMS, WAP will contribute to increase the value of the information being sent.
Mobile marketing systems:
To implement a program of Mobile marketing requires a lot of units involved, because this is an area that should have both the technical impact. However, can be divided into four major components:
Products and Services: Includes companies (all brands), the advertising agency, the content provider.
Units provide mobile applications: As the unit provides technology applications and to implement a marketing program.
Connectivity: Includes the service provider network.
The media: including newspapers, television, internet, email, etc.; retailers, direct marketing programs...In fact this is the environment of a system Mobile marketing.
The application for marketing Mobile media:
The application can be launched Mobile marketing is growing, however, sometimes you may feel "pain" with all sorts of applications and their abbreviations, or do not know which applications are is best for your marketing program.
SMS - Text message: This is the simplest and most common form. Your company can use SMS to send customers information about new products, new promotions, or a birthday greetings, etc. This content can develop a lot of other forms of each other, depending on the creativity of the company.
However, a limited number of characters allowed current of an SMS is 160 characters. So you will have to consider carefully the contents of the information sent. On the other hand, the messaging should be the prior consent of the customer, if not, the message of the company will be classified as "junk" and counter-marketing program.
PSMS: This is a more developed form of SMS, with higher fees than regular text and are often used to call customers to participate in a game predictions, or to sell services such as ring tones, wallpapers for cell phones.
MMS: Multimedia Messaging, including text, images and audio messages. This form is only used a few years back for the marketing programs of a number of large companies in the world. This is understandable because the cost of for larger picture messages and not your client function to send / receive MMS messages on the phone. However, the effect it can bring quite unexpected.
WAP: You can understand simple web pages on a mobile phone. Similar websites are viewed on the internet, you can put information about the company or the products and services of your company on this wap page, or more commonly the customer support information.
Video views on mobile phones: Same as MMS, video's impact on customers can be quite unexpected, but this method is difficult to apply because of the limitations of the technology infrastructure in many countries is not allowed, as well as the number of devices can be viewed mobile video is not much.