Appreciate the mentioned, but I was NOT recommending PPCAs Ron said - both... Buy PPC and build a mailing list you have to take advantage of all possibilities.
I use PPC (My Traffic Source) to have those interested in my niche to go to my opt-in page. When they opt-in they become about of my email marketing list. Once I have their attention I email them regularly and sometimes I market products and services that may send them to my site.Has anyone tried both methods to increase traffic for your site, please share your thoughts about PPC and email marketing.
Which should you invest in first? and why?
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