Hi folks,
Will it be more beneficial if we focus more on SEO rather than spending more on PPC?
Please share your thoughts!
As far as I am aware, there should be no confusion about choosing PPC or SEO traffic methods. I would say it depends on where you are aiming. Suppose you are like some people who own a website and are not interested in selling anything on or with it, except providing information of some sort to visitors. In that case, you can go through the ordeal of wait 12 to 24 or even 36 months for Google to rank your site before traffic start trickling in.
However, if your goal is to make money online through affiliate marketing or selling some service, you shouldn't be interested in SEO. It will take ages for Google to rank your site before visitors begin arriving; you should choose PPC.
So, as said, if your business online is the selling of products or services, then don't even waste your precious time considering SEO; PPC would be the way to go.
I've heard it said that SEO click-through rates are usually higher than PPC, but that's an erroneous statement, and even if they are close, you still have to wait a long time for Google to rank your site before you can begin to see those click-through rates.
And just for the sake of information: You don't need a website to sell online, though you can use one if you so choose.