keyword stemming

The Keyword Services Platform (KSP) is a keyword research tool available through Microsoft adCenter, which contains a set of algorithms for providing information about keywords used in search engine queries.
The KSP was originally conceived by ZhaoHui Tang, Dylan Huang, Wayne Guan, Jiong Feng, Li Luo, Ken Kwok, Fred Nie at Microsoft adCenter Labs in May 2006. It underwent a major overhaul in 2011 and the platform as we see today was developed by Nimeesh Patel, Shravana Aadith Ramia Bapulal and Vivek Vinodchandra Pradhan. The platform aims to provide a core set of data and technology to empower search engine marketing and keyword research efforts. The KSP uniquely delivers a standardized set of keyword technologies through a Web services model, accessible via an application programming interface (API) and a Microsoft Excel add-in.
KSP API beta access is available for researchers and developers upon request from the Keyword Services Platform feedback link.

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