Benefits Of E-mail Marketing ?

[grey909]

Flexibility is the biggest benefit to this type of marketing. It works with your other marketing techniques to help enhance your income. You have to deside to decide which products or companies you would like to promote before you get started.

 

[Joseph_Hill]

The main advantage of email marketing is its cost effectiveness, personalized one on one marketing, 24/7 marketing, increased interactivity, it increases loyalty, relationship, trust and easy also.

 

[grey909]

Email marketing is directly marketing a commercial message to a group of people using electronic mail. Email marketing is employing a service or program that provides the following things.

Providing the potential for an email contact to quickly and successfully be removed from future campaigns should the person no longer wish to participate in your promotions. The means to track the sending of individual email campaigns, at what rates they were opened and which emails were “bounced” as undeliverable to bad addresses.

 

[JakePeter]

Can anyone tell me about the "spam" related to email marketing?

 

[AryanBabeja]

Email marketing is a form of direct marketing, which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Sending emails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.
Sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
Adding advertisements in emails sent by other companies to their customers.

 

[CarollCarter]

E-marketing services are sutaible for any type of business.It saves time to structure mail again and again for E-marketing. Most of the business uses E-marketing to get feedback about there sites and promotional activity.

 

[MarkBenson]

E-mail marketing can help to make product globaly promotive and clients from defferent zonals can easily get through the product.

 

[roland]

Email Marketing is using email to distribute your marketing messages. Email marketing
is used in a number of ways by organizations and marketers for brand and
customer loyalty building, acquiring or converting customers, company
advertisements, or for communicating promotional offers and more.

 

[senabhijit]

Email marketing is a powerful way to connect with people and yours clients. Email is a big part of our lives but Email marketing is often overlooked by Internet marketers. Email marketing has been most effective and useful business among people. Email marketing is very valuable in the growth of any company it will assist you in getting your business higher and higher.

 

[diegozacarias]

some Email marketing benefits:-

Increasing Customer Loyalty And Profitability
Reduced Time & Effort
Real-Time Messages
Personalize Messages
Frequent Communications
Test Marketing Messages
Information Spreading

 

[socialmedia]

Email and Online Marketing Resources

TOPICS:
Email Marketing Guide
Email Marketing
General Information
Email List Building and Maintenance
Email Content and Production
Email Marketing Reference Info
Search Engine Optimization
Paid Search Strategies





EMail and Online Marketing Resources

The Top 5 Benefits of Email Marketing
by Adrian Mullan

As a small business owner, your success relies on maximising your sales while minimising your expenses. Email allows you to do both.

A good email marketing campaign can help you:

Increase Your Sales Conversion
Generate Repeat Sales
Up-sell and Cross-sell Products and Services
Gain Valuable Feedback from your Visitors
Drive Web Users to Make Offline Purchases

1. Increase Your Sales Conversion

Regardless of how good your product or service is, in reality most visitors to your site won't convert into sales on their first visit.

In fact, research indicates that it takes the average shopper up to nine visits before they'll make a buying decision. In other words, every effective sales process requires an element of repetition.

Think about the times when you've picked up a new product at the supermarket after seeing it advertised on TV a dozen times. Or a time where you've visited a new local restaurant after driving past it every day on your way to work.

That's repetition in action, but unlike a 'bricks-and-mortar' retail store, there is no 'drive-by' traffic on the Internet. In many cases when someone clicks on the little 'exit' button in the top right hand corner of the screen... they're gone forever.

On top of that, there are numerous ways someone can get distracted while visiting your website. For example, let's say you run a website selling baby prams.

A mother is surfing through your site and finds a product she likes - but before she gets a chance to add the item to her shopping basket ....

- The phone rings - The baby starts crying - She accidentally closes off the web browser - She receives an email that requires attention - A delivery man rings the door bell

Regardless of the reason - if she leaves the site there's a 90% chance you've lost the sale... unless you've managed to capture her email address.

If you've got her email address, you get a second chance. You can email her with:

- Your monthly newsletter - Your free report on 'How to Choose the Perfect Pram' - Information about new models

The bottom line is, capturing an email address gives you a 'Plan B' and allows you to follow-up with someone after they've left your website.

2. Generate Repeat Sales

Getting new customers is hard work - it's also really expensive.

In fact, it can be up to eight to ten times more expensive to acquire a new customer than to sell to an existing one. To acquire new customers, you have to factor in the cost of advertising, educating and selling to them.

Therefore, a big chunk of the initial sale is simply recouping the costs you've outlaid to get the customer in the first place.

And while new sales are great, we can't emphasize strongly enough the value of repeat sales. Too often, businesses focus only on the initial sale and forget about the lifetime value of a customer.

Keeping in touch with customers on a regular basis via email allows you to generate repeat sales which can be up to four times more profitable than the initial purchase.

A good email marketing campaign will increase the frequency of repeat purchases from your existing customers.

3. Up-sell and Cross-sell Products & Services

"Would you like fries with that?"

McDonalds makes billions of dollars every year from this basic up-sell.

When appropriate, email provides a great opportunity for you to up-sell and cross-sell your products and services.

For example, if you run a website that sells tennis gear, someone purchasing a new tennis racket might also be interested in tennis balls and other accessories.

By using simple email marketing software, it's easy to create a series of email messages (called 'Auto-Responders') that will automatically follow-up with offers on tennis balls, tennis shoes, tennis clothes and so on. [Editor's Note: "auto-responder" in this context is another name for Savicom's AutocampaignTM technology available in CampaignPlus for Email Campaigns]

If you're selling a service, like dry cleaning, once a customer has made an initial purchase you can use email to follow up with related services, like ironing business shirts and stain removal.

This basic technique by itself can easily add an extra 30% to your average order value and is used by almost all major companies online.

Amazon.com uses up-selling and cross-selling extensively on their site. If you buy a book about 'home renovations', they'll follow up with a list of other books on the same topic. Dell Computers offers printers and other accessories as up-sells to people purchasing computer systems.

4. Gain Valuable Feedback from Your Visitors

Customer feedback is an invaluable tool for any business. This feedback allows you to determine:

- What products and services to provide - Who to target - What the market is willing to pay

Email in particular provides your customers with a unique opportunity to give honest feedback. Unlike face-to-face interaction where people can be shy about voicing their true feelings, email allows them to get right to the point.

By using email as a feedback tool you can adapt to what the market wants and improve your business.

5. Drive Web Users to Make Offline Purchases

Surprisingly, email marketing is often a catalyst for web users to go and make a purchase offline. When surveyed, 59% of email users said that they have made a purchase offline after receiving an email promotion.

 

[senabhijit]

Email marketing is the new technique to promote your products or company. It can help to make product globally promotive and clients from different zonal can easily get through the product

 

[alexnob]

the biggest benefit: you can sell again and again to your subscribers!! It's very important, traffic means money, and your leads are high-quality traffic source!

 

[MD.Faiz]

Email marketing is one of the most effective ways to reach and engage your audience.
1. Targeted and personalized content
2. Build credibility
3. Better brand recognition
4. Boost sales
5. Stronger customer relationships

 

[ChrisKlow]

There are several benefits to planning out the perfect email marketing strategy for business:

Targeted and personalized content.
Build credibility.
Better brand recognition.
Boost sales.
Stronger customer relationships.
Optimize your time and budget.
Metrics to learn what works.
Increased traffic to your website.

 

[Robertbrain]

Hii, I am Robert brain an SEO Analyst. Thanks for sharing information.

 

[MD.Faiz]

With email marketing, you can strengthen brand recognition with new and potential clients, and extend your reach when people forward or share your message with a friend.
Some benefits of email marketing are bellow.
Creating personalized content.
Collecting feedback and surveys.
Improving sales.
Communicating with your audience.
Generating traffic to your site.
Sending timely campaigns.
Increasing leads.
Reaching the right people at the right time.

 

[JaneyDoeJohnnyDoe]

One of the benefits email marketing is that you can keep showing people the same offer which is known to substantially increase likelihood of a sale.

 

[Banot1995]

There are many benefit of email marketing and it is very cheep from other marketing strategies. I use it free traffic and sale lead for my product and service.

 

[nilpotter]

Hello,

Can you show benefits of E-mail marketing ?

Brand recognition
Optimize your time and budget
Increase visitor to your site